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Learn the art of telling captivating and impactful stories to different audiences, making your communication more persuasive and memorable in the professional environment.
5 modules
Online
The ESEG Storytelling extension course teaches you to master the art of telling stories with purpose and impact. You will learn the techniques of great storytellers to create more engaging, persuasive, and memorable communications—whether in presentations, meetings, sales, leadership, or personal communication.
With a practical and inspiring approach, the course combines narrative theory with applied exercises, allowing you to develop your own voice and communication style. By the end, you will know how to structure stories that connect, convince, and stay in your audience's memory.
In today's market, the ability to communicate ideas clearly and persuasively is one of the most valued skills by companies. Professionals who master storytelling excel in negotiations, executive presentations, sales, team leadership, and client communication.
Storytelling is used by leaders of the world's largest companies to inspire teams, attract investors, and win over customers. In a world saturated with information, those who know how to tell a good story get attention—and attention translates into influence, sales, and career growth. Effective communicators are promoted, recognized, and listened to.
Why do stories work? Neuroscience and psychology behind storytelling. How stories build emotional connection, generate trust, and facilitate persuasion in the professional environment.
Learn the elements that make a story unforgettable: emotion, conflict, character, and resolution. How to evoke genuine feelings in your audience to increase the impact of your message.
Develop your personal narrative authentically. Techniques for building and presenting your life story in a way that resonates with different audiences.
Effective narrative structures for professional contexts. How to adapt your story for presentations, interviews, pitches, and different communication situations.
How to maintain the flow and impact of your narrative even when faced with interruptions, difficult questions, or unexpected situations. Techniques for improvisation and real-time adaptation.
2x R$ 15.65
Description
Professional Growth
Advance your career quickly and strategically.
At ESEG College, you can take short online courses focused on the skills most valued by the market.
Learn in a practical way, but with a solid foundation of knowledge, and be ready to seize new opportunities.
Who we are
At ESEG College, we train professionals prepared for the real challenges of the market.
We combine a solid academic foundation, applied practice, and connections with companies to transform knowledge into a successful career.
We work from initial training to ongoing professional development, always focusing on innovation, employability, and human growth.
Testimonials
What they say about us
“I’ve been an entrepreneur for years, but I’ve always struggled to communicate the essence of my business. With the practical lessons and inspiring examples from the course, I gained a new perspective on how to tell stories to connect emotionally with my clients.”
Helena Martins
São Paulo
“I am a psychology student and I decided to complement my education with this course. I was impressed by the applicability of the information in both professional and personal contexts. I learned so much about the cognitive processes involved in purchasing decisions and now I can even better understand my own choices.”
Lucas Oliveira
Curitiba
“"Despite it being a complex topic, the professor managed to make it easy to understand. I learned data analysis techniques that I never imagined I could master, and now I feel prepared to face any challenge in the world of statistics."”
Laura Lima
Mato Grosso
“"The practical applications I learned in this course are already making a difference in my work with Excel. A great experience!"”
Roberto Nunes
São Paulo
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Bachelor's degree in
Basic Storytelling
Institutional
Infrastructure
Entry methods
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