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MBA in Strategic HR, Data and People Analytics

MBA in Strategic HR, Data and People Analytics

Transform people management through strategy, technology, artificial intelligence, and data analysis to generate real business impact.

18 months

Hybrid

São Paulo

Paraíso Campus

About the course

O MBA in Strategic HR, Data and People Analytics Developed by ESEG College, part of the Etapa Group, this program is designed for professionals who want to expand their strategic role and take a leading position in transforming organizations through people management, connecting business, technology, data, and human development.

In a scenario where HR plays an increasingly decisive role in company results, the program prepares leaders for the challenges of the future of work, with an integrated vision encompassing organizational strategy, data intelligence, innovation, and talent development. Throughout the training, participants deepen their skills related to evidence-based decision-making, strengthening HR's consultative role, and generating value for the business.

With an applied, interdisciplinary approach aligned with key market trends, the MBA provides an executive development experience that integrates theory, practice, and analysis of real-world scenarios. The program is structured to train professionals capable of transforming data into decisions, enhancing organizational performance, and leading change with sustainable impact.

Why choose an MBA from ESEG?

  • Data-driven executive training in HR, Combining People Analytics, Data Science, dashboards, and analytics to transform information into strategic decisions about people and business.
  • MBA program integrating AI with people management to train People Managers 4.0., Preparing leaders to use AI and digital technologies in attracting, developing, retaining, and making decisions about talent.
  • Applied project with real impact., In this project, the student develops a solution to a people management challenge using People Analytics, AI, HR Techs, performance indicators, and ROI metrics.
  • Integrated vision between HR, strategy and business., Connecting talent management, culture, compensation, technology, finance, governance, and organizational transformation into a single executive development journey.
  • Preparing to lead HR transformation, Combining analytical, digital, and human skills to train managers capable of positioning the Human Resources area as a key driver of innovation and organizational strategy.
  • Hybrid format, with online evening classes on Tuesdays and, every other week, in-person classes on Saturday mornings.


CERTIFICATION:
Postgraduate Certificate
Broadly speaking Issued by ESEG College and recognized by the MEC (Brazilian Ministry of Education).

labor market

The role of HR has evolved. More than just managing processes, HR professionals are increasingly responsible for supporting strategic decisions, driving organizational transformation, and generating business value through the integration of people, data, technology, and results.

In this context, there is a growing demand for leaders capable of using People Analytics, Artificial Intelligence, and performance indicators to guide decisions, develop talent, strengthen organizational cultures, and increase the competitiveness of companies. Organizations from different sectors are seeking professionals with a systemic vision, analytical skills, and a consultative approach to connect corporate strategy and people management.

The ESEG MBA program prepares participants to work in strategic and influential positions, such as Human Resources, Business Partner, Organizational Development, Talent Management, Culture, Consulting, and People Leadership, contributing directly to decisions that impact organizational growth, innovation, and performance.

This training is also suitable for professionals who wish to accelerate their career path to positions of greater responsibility, expand their executive repertoire, and develop skills aligned with the new demands of the market and the future of work.

Curriculum

– Human Resources Management and Structure (21 hours)
Strategic People Management (21 hours)
Generative AI for Business (21h)
– Intercultural relations and global business (40 hours)
– Leadership for innovation (40 hours)
– Digital Transformation and Change Management (21h)

Employer Branding, Talent Attraction and Retention (21h)
Strategic Compensation & Employee Value Proposition (21 hours)
Competency-Based Management and Performance Evaluation (21 hours)
– Organizational Culture and Diagnosis (21h)
– Data Science (40 hours)
– Agency AI and decision-making in complex contexts (40 hours)

– Corporate Education, Reskilling and Upskilling (21h)
Strategic Finance and Investments (9 PM)
Corporate Communication and Negotiation (21h)
– Contemporary Careers and Management of New Forms of Work (21h)
– People Analytics (21h)
– Dashboard design and analytical narratives (20 hours)
– Governance, Compliance and Ethics (40 hours)

Impact project development (40 hours)

Course Coordinator

Jose_Guilherme_Pos

José Guilherme Campos

Holding a doctorate, master's, and bachelor's degree in Business Administration from FEA-USP, he possesses extensive academic and professional experience in the areas of management, strategy, and innovation. He was a researcher and fellow at leading institutions such as FIA, FGV, and SDA Bocconi School of Management, combining a solid academic background with practical experience in public, private, and third-sector organizations. Currently, he is also the coordinator of the undergraduate programs in Business Administration and Economics at Faculdade ESEG.

Faculty

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Investment

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Professional development

Professional development

Enroll in our postgraduate program to accelerate your career.

At ESEG, postgraduate studies are the next step for those who want to grow professionally. Our courses deepen strategic knowledge, develop new skills, and prepare you to take on positions of greater responsibility in the market.

With practical training connected to the current demands of companies, you will be equipped to earn promotions, expand opportunities, and increase your earning potential.

Recognitions

Excellence and Academic Recognition

ANAMBA

The National MBA Association – ANAMBA – has the mission of “Contributing to the excellence of MBA courses in Brazil.” Its quality standards are based on internationally recognized criteria adapted to the Brazilian context.

ESEG College, part of the Etapa Group, is a member of the select group of schools associated with ANAMBA, which represents the College's commitment to the quality standards of the specialization courses it offers and its alignment with the projects of the Agency, a national benchmark in the evaluation of executive education in higher education.

Prime

The PRME is recognized as a global United Nations (UN) platform for voluntary engagement for business schools and other higher education institutions. Its six principles are inspired by international values, such as the Ten Principles of the United Nations Global Compact, namely: purpose, values, methodology, research, partnerships, and dialogue.


By joining PRME, ESEG College, part of the Etapa Group, expresses its conviction that, through the integration of universal values into its curriculum and research, it can contribute to a more stable and inclusive global market, helping to build prosperous and successful societies.

Who we are

Education for those who want to evolve with purpose and a vision for the future.

At ESEG College, we train professionals prepared for the real challenges of the market.

We combine a solid academic foundation, applied practice, and connections with companies to transform knowledge into a successful career.

We work from initial training to ongoing professional development, always focusing on innovation, employability, and human growth.

ESEG International

Your career without borders.

Prepare yourself for the challenges of a borderless market. Our internationalization program offers the multicultural experience and strategic vision necessary to develop leaders sought after by global companies.

Network of international partnerships

Network of international partnerships

Expand your horizons by connecting with prestigious institutions around the world. We maintain a strategic network of international partnerships.

Cultural immersion and networking

Cultural immersion and networking

Experience global realities both on and off campus. Through ESEG International, you'll participate in immersive and hands-on experiences in China, the USA, Europe, and more.

Accessible academic mobility

Accessible academic mobility

Study abroad with financial security and academic success. With our Mobility Program, you can spend a semester at a partner institution.

Testimonials

What they say about us

Infrastructure

A campus prepared for your future.

New Lia
New Lite
New robotics
Legal Practice Center
New library
New rooms and auditoriums
New quadra

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New Lia

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New Lite

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New robotics

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

Legal Practice Center

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New library

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New rooms

ESEG College, part of the Etapa Group, has been intensifying its research and initiatives in the field of Artificial Intelligence, encouraging projects involving this branch of technology.

New quadra

Press

ESEG in the media

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Expert

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Value

The use of AI in HR is already a reality in most organizations.

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MBA in Strategic HR, Data and People Analytics

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