
By ESEG Team
01/12/2022

ESEG – Faculdade do Grupo Etapa discussed a hot topic with its postgraduate students.
Last Tuesday, May 3, 2022, ESEG – Faculdade do Grupo Etapa, at the invitation of Professor Melissa Schleich, hosted speaker Cintia Oller Cespedes to talk about 'The Importance of Materiality in ESG'.
Students in the MBA in Business Management program understood the general aspects of ESG (Environmental, Social and Governance), translated as the environmental, social and governance practices of an organization; the sectoral aspects and, lastly, the specific aspects.

According to Cintia, 'the company needs to look both inward and outward and determine what becomes a priority for it, managing internally and then communicating externally'. Also according to the speaker, ESG is not mandatory, but the market demands it, and materiality – the hierarchy of the most important themes related to a company's activities – helps to know what to communicate and how to carry out actions within the practices.
ESG is a trend that interests companies, as material data has become a subject of questioning by customers, suppliers, investors, the press, society, and even employees, and is often a decisive factor at the time of purchase and choice.
To help in choosing the themes, the 3W Stakeholder Engagement methodology is used: Why, What, and Who. The company needs to know the reason behind the action so that it can be applied internally initially and then clearly communicated regarding the strategies implemented.
At the end of the lecture, students were able to express doubts and opinions, contributing to their training and learning in postgraduate studies, which are always up-to-date and constantly adapting to the changes and demands of the job market.

ESEG Team
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