ESEG hosts the 2nd Meeting to Support Microentrepreneurship, featuring lectures and workshops.

On November 8th, the ESEG College, part of the Etapa Group, hosted the second edition of... Meeting to Support Microentrepreneurship, an initiative organized by students from the Administration and Economics courses as part of the Integrated Project III discipline, guided by professors Filippe Barros and Maurício Nakahodo.

The event aimed to offer guidance and practical tools to those who wish to start or already manage a micro-business, promoting lectures and workshops with market experts.

The professor Filippe Barros, Professor [Name], from the Administration and Economics courses, highlighted the importance of the activity for student learning: “It was very rewarding to work with the students in organizing this event. With each edition, they demonstrate commitment to supporting the development of micro-entrepreneurs in the region and apply, in practice, what they learn in the classroom.”.

Upon arrival at the event, guests were greeted with a welcome kit and were able to explore the ESEG campus. In the entrance hall, kiosks from invited micro-enterprises showcased products and services, inspiring visitors and demonstrating the potential of local entrepreneurship in practice.

Before the opening, the professor Mauricio Nakahodo, who is also responsible for the subject, praised the students' commitment, who dedicated themselves to the organization and experienced real learning. "The event is a unique opportunity for professional experience, not only because of the lecture, but also because of the workshops and the exchange with the guests. It's a practical experience of great value," the professor highlighted.

Lecture: Personal and Business Finance

The program began with the lecture "How to separate personal finances from your company's finances," led by Lupa Barros, a financial planning specialist invited by the students.

During her presentation, Lupa shared her journey: trained as an architect, she faced financial difficulties until she decided to "get her house in order" and dedicate herself to studying finance, later creating a consultancy focused on small entrepreneurs.

She presented practical and accessible tips, highlighting topics such as financial analysis and management, the benefits of organization, and the importance of maintaining a reserve. "My purpose is to help micro-entrepreneurs better organize their personal and business finances and, thus, gain more clarity to grow sustainably," Lupa stated.

For the student Alana Silva, According to the Business Administration student, the experience of organizing an event was smooth, thanks to the support received from the professors. "With the guidance we received, we were able to plan everything calmly. It was a very enriching learning experience, especially since we were directly involved in managing a real event," she noted.

At the end of the presentation, a question-and-answer session fostered a close dialogue between the audience and the speaker, allowing them to clarify doubts and exchange experiences about the challenges of entrepreneurial life.

Breakfast with a taste of entrepreneurship.

After the lecture, participants were invited to a special breakfast prepared by LM Eventos Corporativos & Sociais, a company founded by Guilherme Moreno, a Production Engineering student at ESEG.

His career path was presented in the project. Professional Journey, ...and their participation in this edition symbolized the link between academic learning and market practice. “Last year I participated as a guest, and this year I returned in another role, with great pride. We opened the buffet "I started in 2023, and today I'm applying what I learned in the entrepreneurship courses during my Production Engineering program to the company. It's gratifying to see this cycle come to fruition," said Guilherme, emotionally.

Themed workshops

The second part of the event featured simultaneous workshops, taught by guests with different specialties:

– Pricingwith Reginaldo Aparecido from SEBRAE
– Marketing and Saleswith Giovanna Cechetto, Marketing specialist
– Boost your small business with AI.Rafael Budaibes, professor at ESEG

In each workshop, participants were able to learn about practical strategies and tools, with real-world case studies and examples from everyday business environments.

Closing remarks and lessons learned.

The event concluded with a celebratory ceremony, raffles, and a lively photo session with the participants.

The Economics student, Nicolle Baskauskas, highlighted the lessons learned from the project. “It was a great challenge, both in terms of organization and learning. Taking care of all the stages made us grow a lot, observing other groups, networking, and creating solutions for each challenge that arose,” she emphasized.

Already Lorena Sayuri, a Business Administration student, emphasized how incredible the event organizers' participation was: “This experience was one that contributed greatly to our personal and professional development. I feel that I am leaving this project more prepared and confident.”.

For the teacher Filippe Barros, Initiatives like this allow students to apply the concepts learned in class in practice, as well as put into practice skills in negotiation, communication, creativity, resilience, and teamwork. "It's a unique opportunity for these young people to engage with key themes in entrepreneurship, developing various technical and behavioral competencies throughout the semester," he emphasized.

This action reinforces the purpose of ESEG College: to train well-rounded professionals with an entrepreneurial vision and skills that set them apart in the job market.