ESEG College welcomes Japanese professor Akinori Iwamoto for a course and lecture.

As part of the sector's initiatives ESEG International, The Faculty is offering its students the course and lecture "Global Marketing and Japanese Retail," taught by Professor Akinori Iwamoto, a lecturer at the Faculty of Business and Commerce at Kansari University in Japan.

The retail expert will share his experience in global marketing and the specificities of Japanese retail. This initiative aligns with ESEG's efforts to connect students with the globalized market and provide international learning experiences.

The event will consist of two parts: a lecture on November 6th, in the morning, and a 5-day mini-course, from November 4th to 8th, in the evening.

Check out the full schedule:

Short course: Global Marketing and Japanese Retailing

Language: English

Audience: open to all ESEG students

Dates: November 4-8, 2024

Time: 6 PM to 7:10 PM

Topics covered:

• Basic marketing theory, global marketing and retail.
• Macro-marketing in Japanese retail
• Japanese convenience system I
• Large retailers vs. small retailers in Japan
• Online retail vs. offline retail in Japan
• Differentiated strategies in Japanese retail
• Japanese fast food chains and their operations
• Japanese global retailers

Lecture: Global Marketing and Japanese Retailing

Language: English

Audience: open to all ESEG students, from any course.

Date: November 6, 2024

Schedule: 11:40 AM to 1:10 PM

This is an excellent opportunity for students to learn about the Japanese market from an international expert.

Those interested in participating should register using the links below:

📌 Access here The registration form for the daytime lecture (November 6th).

📌 For the evening mini-course (November 4-8), access this link.

Spaces are limited!