Ponto de Encontro RH brings together professionals and promotes discussions on trends in people management.

On the morning of August 13th, the Main Hall of the ESEG Faculty, part of the Etapa Group, hosted professionals, specialists, and companies for the event. HR Meeting Point, This initiative was designed to discuss innovations, trends, and strategic practices in human resource management. Promoted by ESEG in partnership with the IEST Group, the event provided a morning full of content, networking, and exchange of experiences.

Following registration and a special coffee break for initial networking, Lilian Rodrigues, coordinator of the Corporate Relations area at ESEG, welcomed those present: “It is a great pleasure to see this auditorium full of professionals committed to and passionate about the development of the Human Resources area. Today we will have the opportunity to learn from renowned specialists, exchange experiences, and learn about initiatives from partner companies that are aligned with best market practices. I hope this morning is rich in learning, inspiration, and valuable connections. Welcome everyone.”.

Next, the vice-president of ESEG, Vitor Passoni, spoke of his satisfaction in opening the Faculty for events like this, believing in the importance of networking among professionals and the rich partnerships that can exist between companies.

Representatives from the organizing company IEST Group and supporting brands IMMA, Sam's Club, Lark, and WallJobs were able to present their work, discussing the role of Human Resources in meeting the area's needs, the challenges of working directly with people, and the growth of HR, generating positive results for companies and employees. 

Reinaldo Ma, a partner at IEST Group, emphasized the importance of partnership and the strategic role of HR in organizations, especially in a scenario of constant digital transformation. For Reinaldo, the connection between innovation and the international landscape is essential for new businesses: “It’s impossible to talk about HR without talking about China and artificial intelligence. These are topics that need to be on the radar of anyone thinking about the future of organizations.”

The first lecture of the day, “Behind the Scenes of Artificial Intelligence,” was led by Adriano de Marqui, a specialist with over 26 years of experience in technology and expertise in all phases of software engineering. For an hour, he presented practical case studies of AI applications in HR, discussed ethical challenges, and highlighted the strategic role of professionals in the digital age. Adriano also shared his experience in consulting, mentoring, and speaking in the areas of Artificial Intelligence, ERP, human development, and innovation, demonstrating how to structure a true “second brain” with the support of technology. “HR is strategic, especially in a time of excessive noise. It is fundamental that it works with humans, in a more human way,” Adriano emphasized.

The program continued with the lecture “From Operational HR to Strategic HR,” led by Fernando Battestin, coordinator of the MBA in HR Business Partner at ESEG College and a professional with 25 years of experience in Human Resources in companies of different sizes and sectors. For an hour, Fernando presented an in-depth view of the role of the Business Partner as an agent of organizational transformation, exploring their strategic role and elucidating how HR can transcend operational tasks and position itself as a key player in the evolution of organizations. “It was a remarkable event, really great. It was packed, full of HR people seeking knowledge,” Fernando highlighted.

Connecting businesses and people

The HR Meeting Point, in addition to bringing together managers and analysts from Human Resources, also connected companies from various sectors. Sam's Club, a shopping chain with 58 units in Brazil, was represented by its commercial coordinator, Maria Neta. “The event organized by ESEG was a great networking opportunity. We want to expand this reach and strengthen our partnerships,” stated the professional.

During the presentation of partner companies, Lark, an IEST company, highlighted its technological solutions that combine communication and management, in line with the event's purpose. “Our work is extremely customizable and fits virtually any type of company, making it easy to analyze and manage data visually and dynamically. It encompasses everything a company needs to manage projects, people, and products, hence the importance of presenting at an event like this,” emphasized Jonatas Arcelli, B2B Sales Coordinator.

Cristianne Rubbo and Janete Dias, founders of the School of Graphology, were also present and spoke about their impressions of the event. "Relevant topics for current HR were addressed in the lectures, bringing a more strategic and creative HR approach using various artificial intelligence tools," they commented. Cristianne.

ESEG professor Edison Feghali encouraged student participation so they could learn about the field of HR. “I was present with students from the Administration course at the HR Meeting Point, where the lectures addressed highly relevant topics for Human Resources professionals, such as Artificial Intelligence and strategic HR, sparking interest and reflection among the students. The students demonstrated satisfaction and gratitude for the opportunity, recognizing the value that this type of experience adds to their professional training. ESEG, once again, reinforces its commitment to going beyond academic training, promoting connections with market professionals and bringing experiences that enrich learning and broaden the vision of future administrators,” commented the professor.

The event concluded with a moment of gratitude, led by Lilian Rodrigues: “Our gratitude to the speakers, the partner companies, and each participant. We hope that each insight and each conversation here can further strengthen the role of HR and inspire new projects. We will continue creating spaces that bring professionals closer together, encourage dialogue, and foster innovation,” she stated.

With a full auditorium and active participation, Ponto de Encontro RH has established itself as a relevant space for discussing the present and future of people management, connecting companies, professionals, and transformative ideas.