Storytelling for Business

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Learn how to tell stories with data and create impactful messages using PowerPoint strategically, taking your business presentations to a new level.

5 modules

Online

About the course

The Storytelling for Business course at ESEG teaches professionals in marketing, communication, finance, and other fields how to transform complex data and information into powerful visual narratives. You will learn to tell stories with data effectively, using PowerPoint as a strategic communication tool.

With a focus on the corporate environment, the course covers everything from narrative structure for business presentations to slide design techniques and data visualization. By the end, you will know how to create presentations that go beyond numbers and graphs, building messages that convince and inspire decisions.

labor market

The ability to transform data into compelling stories has become essential for business professionals. In a world where companies make increasingly data-driven decisions, those who can communicate that data clearly, visually, and narratively have a decisive competitive advantage.

Marketing, finance, consulting, sales, and management professionals who master business storytelling are more effective at getting projects approved, winning clients, closing deals, and influencing strategic decisions. PowerPoint, when used strategically, becomes a powerful tool for persuasion and professional positioning.

Course modules

Develop stage presence and confidence when presenting. Learn public speaking techniques, posture, eye contact, and voice usage to command the stage and hold the audience's attention throughout your presentation.

How to use slide design to your advantage. Principles of visual hierarchy, color choice, typography, and the use of images to create aesthetically impactful and professional presentations.

Transform complex data into accessible visual narratives. Data storytelling techniques: how to choose the right chart, create context, and guide the audience through the story the numbers tell.

How to humanize business presentations using real-life characters, cases, and examples. The technique of putting a face to the problem and the solution to create an emotional connection with the audience.

Practical application of all the concepts learned. Development of a complete business presentation, integrating narrative, design, data, and stage presence.

Professor of the course

Carolina Azevedo

Consultant specializing in strategic communication, with extensive experience in agile management, sales, business operations, and customer success. She works as an executive consultant specializing in communication and personal branding on social media and possesses the expertise to tell captivating and impactful stories to diverse audiences.

Course value

12x of R$ 24.58

or R$ 294.95 cash

Frequently Asked Questions

Description

Professional Growth

Advance your career quickly and strategically.

At ESEG College, you can take short online courses focused on the skills most valued by the market.

Learn in a practical way, but with a solid foundation of knowledge, and be ready to seize new opportunities.

Who we are

Education for those who want to evolve with purpose and a vision for the future.

At ESEG College, we train professionals prepared for the real challenges of the market.

We combine a solid academic foundation, applied practice, and connections with companies to transform knowledge into a successful career.

We work from initial training to ongoing professional development, always focusing on innovation, employability, and human growth.

Testimonials

What they say about us

“I’ve been an entrepreneur for years, but I’ve always struggled to communicate the essence of my business. With the practical lessons and inspiring examples from the course, I gained a new perspective on how to tell stories to connect emotionally with my clients.”

Helena Martins

São Paulo

“I am a psychology student and I decided to complement my education with this course. I was impressed by the applicability of the information in both professional and personal contexts. I learned so much about the cognitive processes involved in purchasing decisions and now I can even better understand my own choices.”

Lucas Oliveira

Curitiba

“"Despite it being a complex topic, the professor managed to make it easy to understand. I learned data analysis techniques that I never imagined I could master, and now I feel prepared to face any challenge in the world of statistics."”