ESEG Talks welcomes Ana Biondi to discuss communication, data, and the future of smart cities.

AESEG College, part of the Etapa Group, launches the fifth episode of ESEG Talks, a podcast that connects technology, business, and career through conversations with leading market figures.

In this edition, the guest is... Ana Célia Biondi, CEO of JCDecaux Brazil, a subsidiary of the leading global French out-of-home (OOH) media company, which shares its vision on the role of communication, data, and innovation in building smart cities.

This episode shows how urban media is evolving with the use of technology and data, becoming increasingly strategic for brands, governments, and society. Throughout the conversation, topics such as digital transformation in communication, message personalization, the integration of physical and digital worlds, and the impact of innovation on people's experience in cities are discussed.

The moderation is conducted by the professor. Rodrigo Assirati, professor at ESEG and innovation specialist, alongside Business Administration student, Samira Corrêa, reinforcing the podcast's proposal to integrate theory and practice.

More than just discussing media, the episode broadens the perspective on how technology and data are redefining the way we live, consume information, and connect in urban environments.

You ESEG Talks episodes are available at YouTube and in Spotify from ESEG College.