ESEG Talks discusses the future of media and entertainment with Manzar Feres, General Business Director of Grupo Globo.

The way we consume information and entertainment has changed radically in recent years. Streaming, social media, Artificial Intelligence, data, and new platforms have begun competing for the public's attention and transforming the entire media industry chain.

It is about this scenario of profound transformations that the... ninth episode of ESEG Talks, podcast from ESEG College, from Grupo Etapa, which connects students with the key leaders responsible for shaping the future of business and technology.

The guest on this edition is Manzar Feres, General Business Director of Grupo Globo, one of the leading executives in the country's media and entertainment industry. Throughout the conversation, she shares her experience on how innovation, data, and digital transformation are redefining content, advertising, and audience engagement strategies.

Content, technology, and strategy go hand in hand.

With the theme "Content, Data and Platforms: The Future of the Media and Entertainment Industry," the episode shows how media companies have reinvented their business models to meet the needs of increasingly connected, demanding consumers who are present on multiple platforms.

The conversation also explores how data analysis has become a competitive differentiator for understanding audience behavior, personalizing experiences, and supporting strategic decisions in an environment of constant technological transformation.

What you will find in this episode

Throughout the episode, Manzar Feres shares a comprehensive view of the challenges and opportunities facing the communications industry in the digital age, highlighting how technology, creativity, and strategy need to work together to generate value for companies, brands, and consumers.

Among the main topics covered are:

• How digital transformation is redefining the media and entertainment industry;
• The role of data in content creation and strategic decision-making;
• How digital platforms are changing audience behavior;
• The evolution of advertising and content monetization models;
• The impact of Artificial Intelligence on the production, distribution, and personalization of content;
• The importance of innovation for maintaining relevance in highly competitive markets;
• The skills that professionals will need to develop to work in the new attention economy;
• Prospects for the future of communication, entertainment, and digital business.

More than just discussing the future of media, this episode presents reflections on leadership, digital transformation, and innovation, engaging professionals from diverse fields of knowledge.

Academia and the market in the same debate.

The conversation is led by Professor Filippe Delarissa, a lecturer in the Administration and Economics courses at ESEG, alongside Administration student Nathália Gualdiano, reinforcing the purpose of ESEG Talks to bring the academic environment closer to the experiences of leading figures in the market.

The format reinforces ESEG Talks' goal of connecting academic knowledge, market experiences, and fundamental topics for the professional and personal development of students.

Where to watch

The ESEG Talks episodes are available on YouTube and in Spotify from ESEG College.

Watch, share, and follow the upcoming episodes of the "Tech & Business: Intelligence in Action" season of the ESEG Talks podcast.