ESEG Talks welcomes Ana Leoni to discuss financial education, technology, and decisions that impact people's lives.

Talking about money is no longer just a matter of mathematics. In an increasingly digital world, making sound financial decisions requires self-awareness, planning, and the ability to interpret information in an environment full of stimuli and new technologies.

This transformation is precisely what the eighth episode of ESEG Talks, the ESEG Faculty podcast, addresses, bringing students closer to the topics that are shaping the future of business, technology, and careers.

This edition's guest is Ana Leoni, CEO of Planejar and one of Brazil's leading experts in financial education and financial behavior. Throughout the conversation, she shares reflections on people's relationship with money, the challenges of decision-making, and the impact of technology on how we plan our financial future.

Financial education, technology, and decision-making.

This episode explores how access to information, digital platforms, and new financial tools are transforming the way individuals and families approach planning, consumption, investments, and wealth building.

More than teaching financial concepts, the conversation addresses behavioral aspects that influence everyday decisions and help explain why so many people still struggle to manage their finances.

What you will find in this episode

Throughout the conversation, Ana Leoni presents a broad overview of the challenges of financial education in Brazil and explains why access to information, by itself, is not enough to guarantee good decisions.

This episode addresses how emotional, behavioral, and cultural factors influence how people deal with money, planning, and consumption. The discussion also explores the role of technology in democratizing access to financial information, while simultaneously highlighting the need for critical thinking to evaluate content, products, and opportunities available in the digital environment.

Among the main topics discussed are:

• The evolution of financial education in Brazil and its impacts on society;
• How behavior and emotions influence everyday financial decisions;
• The role of technology in transforming people's relationship with money;
• The challenges of building sustainable financial habits in a context of constant consumer incentives;
• The importance of financial planning for different stages of life;
• How to develop greater financial awareness to make decisions more aligned with personal and professional goals;
• The impact of new generations on how we consume, invest, and plan for the future;
• The skills that will become increasingly important for navigating a more digital and complex financial environment.

More than just discussing personal finances, this episode proposes a reflection on how financial decisions are directly connected to quality of life, career development, and the building of long-term projects.

The connection between academia and the market.

The conversation is led by Professor José Guilherme Campos, coordinator of the Administration and Economics courses at ESEG, alongside Economics student Patricia Bonfim.

The format reinforces ESEG Talks' goal of connecting academic knowledge, market experiences, and fundamental topics for the professional and personal development of students.

Where to watch

The ESEG Talks episodes are available on YouTube and in Spotify from ESEG College.

Watch, share, and follow the upcoming episodes of the "Tech & Business: Intelligence in Action" season of the ESEG Talks podcast.