What is growth hacking and how to work in this area?
Do you know what growth hacking is? This term was coined in 2010 by American Sean Ellis during his time at the cloud-based file storage and sharing company, Dropbox. The organization was the first to have a growth hacking department, with the goal of maximizing its growth.
The results were satisfactory, and gradually, the methodology gained prominence in the business world. With that in mind, we've prepared this post to explain what growth hacking is and how to take advantage of the great opportunities it offers. Check it out!
What is growth hacking?
Growth hacking is a methodology that uses marketing strategies, market research, and data analysis to achieve... rapid growth of the company, focusing on increasing market share (market share, in Portuguese).
Initially, the method was used by startups who wanted to launch a product and conquer the market in the first years of existence. LinkedIn, Airbnb, and Uber, for example, used growth hacking for customer acquisition. However, over time, the methodology has been used even in the most traditional organizations.
Premises of growth hacking
Growth hacking is based on experiment-driven marketing. Their main goal is to find opportunities that offer quick results, causing the company to grow with its existing resources, without the need for large investments.
To achieve this, professionals analyze data, formulate hypotheses, and apply tests to samples. Experiments are considered the engine of growth hacking operations, as they allow... validate the actions with small investments and in a short period of time. When the results are positive, the company begins to fully implement the solution.
It is important to emphasize that all activities should be guided by a guiding metric that defines what growth means for the company.
Profile of a growth hacking professional
The field of growth hacking focuses on planning, creating, developing, and analyzing continuous improvements to a business's processes. Teams are typically composed of... professionals from various fields, such as: Marketing, Administration, Computer Engineering, Data Science, Business Intelligence, Design, among others.
People who excel in growth They are inquisitive, driven by challenges, and enjoy considering various hypotheses for the company's challenges. They always strive for the best results..
Among the skills necessary to work in the field are creativity, fundamental for thinking about innovative solutions, and the ability to analyze data and transform them into valuable information for decision-making. The growth hacker must also have a broad business overview and to understand the market in which it operates.
Read more: Soft skills: what are they, why, and how to develop them?
Job market for growth hacking specialists
Many companies that don't yet have growth teams are already seeking professionals with expertise in the area to create new growth strategies. In addition, there are agencies specializing in this type of service, offering positions with varying levels of experience.
Although the market is hot, recruiters still find it difficult to select qualified professionals. In this respect, those who invest in their qualifications tend to stand out.
How to stand out in the field
The first step for anyone wishing to enter the field of Growth Hacking is to understand the concepts, premises, and objectives of the methodology. At this point, it is worthwhile to read the... book Hacking Growth, Written by the pioneers of the methodology, Sean Ellis and Morgan Brown, the book not only presents the most important concepts of growth hacking but also explains... cases Famous and inspiring.
Another important action for those who want to stand out as a growth hacker is to seek out... knowledge about data collection and analysis data. In this field, even creative professionals, such as designers and advertisers, have to deal with a large volume of information and transform it into... insights For the business, within their areas of expertise. Knowing how to work with tables, charts, and spreadsheets is very important in this field.
It is also important learn about new technologies, like artificial intelligence, Internet of Things and marketing automation. After all, those seeking rapid growth need to understand the best tools available, always staying one step ahead of the competition.
Of course, you won't need to master all of them, but consuming content related to technological innovations provides an important repertoire for... professionals responsible for finding solutions fast and efficient.
Did you enjoy learning about growth hacking? Take the opportunity to learn more about our... Data Science course, which prepares the student to apply the latest statistical and computational methods to databases.
