Is a business school still worth it in 2027?

Is a business school still worth it in 2027?

By ESEG Team

13/08/2026

9 min read
Close-up of someone's hands analyzing bar and pie charts with a pen, with a laptop and another person out of focus in the background.

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“"Is a business administration degree still worth it in 2027?" has become a recurring question in forums for college applicants and groups of parents concerned about the return on their educational investment. 

It makes sense: artificial intelligence automates spreadsheets, generates reports, and simulates financial scenarios in seconds—tasks that, until recently, occupied a large part of a junior administrator's routine.

Besides the doubt about the future of the profession, Many students also research whether studying business administration is worthwhile, what a business administrator's salary is, what career paths are available, and how to choose a business administration college prepared for the new demands of the market.

The answer is not as simple as “"yes or no". It involves understanding how the profession has changed, what skills have become valued, and what a good business school needs to offer to train professionals prepared for the coming years. 

This article details exactly that, with market data, salary information, and characteristics of a degree program aligned with the current scenario. Enjoy your reading! 

What made the question "is it worth it" become a trend?

In recent years, reports Ideas like the World Economic Forum's Future of Jobs report have begun circulating outside of academia. The estimate is that 83 million jobs could be lost by 2027., While 69 million new positions are emerging, concerns have grown among students who viewed graduation as an automatic path to a stable career.

The problem is that this information is often interpreted only from the perspective of replacement. Technological advancement does not eliminate entire professions at the same rate as it transforms specific activities. Many roles undergo reformulation, especially those involving analysis, decision-making, creativity, negotiation, and leadership.

In the field of administration, technology primarily changes how professionals work. Operational tasks become automated, while the importance of those who can interpret data, understand business, and transform information into strategies increases.

How much does an administrator earn today? 

Concrete numbers are more helpful than opinions. According to CAGED data processed by the Salary Portal, Currently, an administrator earns, on average, R$$5,089.59 for a 42-hour work week, considering more than 143,000 professionals hired and dismissed under the CLT (Brazilian labor law) regime in the last 12 months.

Salary ranges vary depending on experience, region, company size, and field of work. In the same survey, the minimum wage is... R$3,627.51 and the ceiling at R$9,195.00.

São Paulo offers a large number of opportunities for professionals in the field, especially because it brings together companies from different sectors and a wide range of job openings in management, business, and operations.

Furthermore, compensation tends to increase as professionals assume positions of greater responsibility, such as coordination, management, and leadership of strategic areas.

What are the career paths for someone who graduates with a degree in business administration?

One of the main characteristics of a degree in business administration is the variety of career paths available. The course offers a broad education, allowing professionals to choose different areas according to their interests and skills.

Among the main areas of activity are:

  • Business management: Planning and organizing processes within companies;
  • Finances: Investment analysis, budget control, and financial planning;
  • Marketing and sales: Developing business strategies and building customer relationships;
  • Human Resources: People management, organizational culture, and team development;
  • Logistics and operations: Process improvement and operational efficiency;
  • Consultancy: Business analysis and decision support;
  • Entrepreneurship: creation and management of new businesses;
  • Data and technology: Using analytical tools to generate strategic insights.

This breadth of knowledge is one of the reasons why a degree in business administration remains a popular choice for students who want to work in different sectors.

What has AI already changed in the daily lives of those who manage?

Automation, according to researchers, It operates primarily at the task level, not at the level of entire occupations. In other words, specific activities can be replaced or accelerated by technology, but professions continue to evolve.

In practice, cash flow spreadsheets, basic financial reports, and scenario simulations can now be generated by artificial intelligence tools in just a few minutes.

The role of the administrator becomes less tied solely to the execution of these tasks and more related to data interpretation, decision-making, negotiation, team management, and strategy definition.

The scenario doesn't point to the end of administration, but to a change in the professional profile. Those who can combine business knowledge, technology, and analytical skills tend to occupy more strategic positions within organizations.

This is already reflected in the expectations of those who hire. Research Studies with executives show that most Brazilian CEOs expect a decisive impact from AI on business by 2027, both in cost reduction and revenue creation. The answer to this lies directly in people leadership, not just technology.

How a curriculum designed for 2027 differs

Here's the point that separates an outdated business school from one prepared for today's market. Courses that maintain a curriculum based solely on traditional content fail to develop some of the skills most valued by companies.

In ESEG, The Business Administration curriculum includes subjects such as Python and Programming, Data Science I, II and III, Management Information Systems, ERP and Business Intelligence throughout the 8 semesters of the course.

The training also develops fundamental human skills for professional performance, such as negotiation techniques, persuasion, storytelling, and people management.

The combination of technology and strategic skills allows students to develop a more comprehensive perspective: using digital tools, interpreting information, and making data-driven decisions.

Who will excel in business school from now on?

Having a degree is important, but the market increasingly values professionals who can apply their knowledge in practice.

Whoever gets ahead agrees:

  • Proficiency in data analytics and artificial intelligence tools;
  • Practical experience through internships, projects, and real-world challenges;
  • Communication, negotiation and leadership skills;
  • Strategic vision for solving complex problems.

These skills make a difference because the manager of the future will not only be someone who executes processes, but someone prepared to interpret scenarios and make decisions.

How to choose a business administration college?

Not all institutions offer the same preparation for the job market. Before choosing a business administration college, it's important to evaluate a few points:

  • the quality of the curriculum;
  • The presence of subjects related to technology and data;
  • available infrastructure;
  • internship opportunities;
  • Connections with companies and the professional market;
  • course evaluation.

A ESEG It brings together these unique features, with a training program that combines management, technology, and professional practice.

Choosing a degree should consider not only the diploma, but also the skills that will be developed throughout the course.

Is a business school still worth it in 2027?

Yes, as long as the training is aligned with the changing market.

Management remains a relevant field because companies will always need professionals capable of analyzing scenarios, leading people, making decisions, and developing strategies.

The key difference lies in choosing a business administration program that prepares students to work with technology, data, and innovation, without neglecting the human skills that remain essential for management.

Get to know Complete curriculum for the Business Administration course at ESEG. And see how a degree can prepare you for the challenges of the job market.


Is a business school still worthwhile with AI in the job market?

It's worthwhile because AI automates operational tasks, not strategic decision-making and people leadership, which still require training. The key differentiator becomes choosing a course that teaches you how to use these tools, not how to compete with them.

How much does a business administration graduate earn today?

According to data from CAGED processed by Portal Salário, the average salary is around R$5,089.59 for a 42-hour work week, with a minimum wage of R$3,627.51 and a maximum wage of R$9,195.00. The amount varies according to company size, sector, and region.

What technology subjects should a good business school have?

Ideally, Python, Data Science, and Business Intelligence and ERP tools should be incorporated throughout the course, not concentrated only at the end. This prepares the student to operate the same tools that will automate part of the administrative work.

It makes a difference to study in a Looking for a business school in São Paulo?

Yes, because São Paulo concentrates the largest volume of formal hiring for administrators in Brazil. Being close to the market facilitates internships, networking, and faster entry into the career.

How long does the business administration course last?

A traditional bachelor's degree in business administration lasts 8 semesters, about 4 years, including supervised internships and a final project. Institutions with full-time schedules tend to concentrate more practical workload in that same time.


ESEG Team

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