Entrepreneurship is the initiative to implement new businesses or products with the goal of solving problems or offering new services to society. What many people don't know is that entrepreneurship can be applied within existing organizations. With that in mind, we've prepared this special article to explain what it is. Corporate entrepreneurship or Intrapreneurship And how to apply it in your daily life. Keep reading to learn more!

So, what is it andcorporate entrepreneurship?

Corporate entrepreneurship can be defined as the process of undertaking projects within an existing company. This means working for the benefit of the business, seeking new ideas, projects, and innovations that improve the organization's performance. 

Also known as intrapreneurship, corporate entrepreneurship is highly valued by recruiters. It's worth noting that any employee can adopt the mindset of a corporate entrepreneur, regardless of their position.

Key characteristics of the corporate entrepreneur

To stand out as a corporate entrepreneur, a professional must have a set of personal skills. Check out the main characteristics of this profile:

Proactivity

A corporate entrepreneur is a professional who thinks like the owner of the company and is always seeking improvements that provide benefits for consumers, employees, and the organization. Therefore, one of the characteristics of this type of professional is proactivity, that is, the ability to anticipate situations, take initiative, and seek solutions in advance. 

Creativity

The ability to find creative solutions to problems is one of the main characteristics of an entrepreneur. This type of professional not only has good ideas but also knows how to present them and turn them into viable projects for the company. 

Capacity to Innovate

Innovation and creativity They go hand in hand. Therefore, the corporate entrepreneur possesses a set of technical skills and knows how to combine information to implement ideas that do not yet exist in the market. 

Time Management 

The corporate world demands agility and productivity. To achieve this, entrepreneurs must manage their time effectively, setting goals and prioritizing tasks.  

Good communication

Knowing how to communicate in the workplace is extremely important to ensure the success of projects and processes. This involves the ability to transmit and, especially, receive information correctly, without room for misunderstandings. 

Sense of leadership

A corporate entrepreneur possesses leadership skills, knows how to communicate with their team, and positively influences people, guiding all employees towards a common goal. It's worth remembering that you don't need to hold the highest position in the company to demonstrate this ability. 

How to develop corporate entrepreneurship 

Contrary to what many people think, the entrepreneurial spirit is not an innate gift. In reality, entrepreneurship can be learned and developed over time. 

Here are some tips to become a corporate entrepreneur:

• Get to know the company you work for. Learn about the organization's history, mission, vision, and values.
• Interact with colleagues from other departments and try to understand how the company works.
• Read about innovation and new technologies, and stay informed about market trends and movements. 
• Come up with ideas and propose innovative solutions for the organization, always taking care to present them in a coherent and feasible manner. 
• Value teamwork and collaborative work.

Entrepreneurship in undergraduate studies

Developing entrepreneurial skills is fundamental for professionals in all fields. The sooner students are exposed to the concepts of entrepreneurship, the better prepared they will be to make decisions and act as protagonists in the job market. Therefore, learning about entrepreneurship is very important. entrepreneurship in undergraduate studies. 

ESEG – Faculdade do Grupo Etapa has Entrepreneurship Center, a space where it is possible to participate in courses, workshops and lectures on the subject. This type of initiative helps to foster entrepreneurship, preparing young professionals for the challenges of business management.

Without a doubt, the opportunity to participate in a Research Center Focusing on entrepreneurship is a major turning point in your career. Watch the video below to learn more: 

Did you enjoy learning more about corporate entrepreneurship? Check out this list as well. 10 books about innovation and entrepreneurship which were recommended by ESEG professors, and be inspired.