Market trends are explained by the CDC coordinator in an article for the Student Guide.

Market trends are explained by the CDC coordinator in an article for the Student Guide.

put ESEG Team

12/05/2026

2 min read
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In a recent article published by Guia do Estudante, Simone Bortoletto da Cruz, coordinator of the Career Development Center at ESEG – Faculdade do Grupo Etapa, discussed possible causes for the growing trends among Generation Z in the job market. 

The central discussion revolved around exclusively contemporary phenomena, such as "quiet quitting" and "quiet tok," and prompted reflection on the changing dynamics of the professional world, especially for younger people.

First, let's understand the concepts?

“Quiet Tok”: young people film their resignations (whether voluntary or not) and post them on social media;

“"Quiet quitting": a workplace phenomenon that literally translates to "silent resignation" or "silent resignation." In short, it's a lack of engagement and productivity in the workplace.;

“"Quiet ambition": This refers to the refusal of management positions in favor of greater balance and quality of life.


Simone was one of the influential voices cited in the article and explained the possible causes of this trend, as well as discussing the behavioral and aspirational changes of Generation Z in the professional environment.

For a more detailed reading on the subject, check out the full article on the website. Student Guide.

ESEG Team

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