statistical modeling

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Statistical Modeling

Statistical Modeling

Learn statistical and machine learning techniques to model data, create predictions, and develop data-driven solutions using Python and SQL.

12 Modules

Online

About the course

The ESEG continuing education course in Statistical Modeling teaches the main tools and techniques for developing data-driven solutions. You will learn to represent reality through probabilistic and statistical models, creating analyses and forecasts that support strategic decision-making.

This course covers everything from the fundamentals of statistics to machine learning applications, with a practical focus on Python and SQL. You will work with real-world cases from markets such as finance, telecommunications, and marketing, learning to apply supervised and unsupervised algorithms, as well as natural language processing techniques. Ideal for those who wish to enter or deepen their knowledge in the field of Data Science.

labor market

Data science is one of the fastest-growing fields in the global job market. Professionals who master statistical modeling and machine learning techniques are in high demand in sectors such as finance, healthcare, retail, telecommunications, logistics, and technology.

According to research from LinkedIn and the World Economic Forum, 'Data Analyst' and 'Data Scientist' are among the most promising professions of the next decade. Companies of all sizes are seeking professionals capable of transforming large volumes of data into actionable insights. Mastering statistical modeling is the first step towards a solid career in Data Science and Analytics.

Course modules

Review of the fundamentals of the Python language applied to data analysis: data structures, loops, functions, and libraries essential for data science.

Data manipulation and analysis using the Pandas library: loading datasets, filtering, grouping, table joining, and data cleaning.

Creating charts and visualizations with Matplotlib and Seaborn. How to communicate patterns and insights visually and efficiently.

Essential concepts of descriptive statistics: mean, median, mode, standard deviation, variance, and how to interpret them to understand the distribution of data.

Main probability distributions (normal, binomial, Poisson) and their application in modeling real-world phenomena and in statistical inference.

Fundamentals of statistical testing: p-value, confidence interval, t-tests, chi-square and ANOVA. How to validate hypotheses based on data.

Construction and validation of simple and multiple linear regression models. Interpretation of coefficients, performance evaluation, and prediction of continuous values.

Identification and treatment of multicollinearity in regression models. Techniques to ensure the quality and reliability of statistical models.

Models for classification: logistic regression for binary variables and decision trees for classification and regression problems.

Fundamental concepts of machine learning: supervised and unsupervised learning, overfitting, cross-validation, and model evaluation.

Clustering algorithms (K-Means, hierarchical) and dimensionality reduction (PCA). Applications in customer segmentation and exploratory analysis.

Introduction to artificial neural networks: perceptron, backpropagation, and deep learning. First steps with TensorFlow and practical applications with real-world data.

Professor of the course

milton-tanizaka
Milton Ossamu Tanizaka
Data Scientist with extensive experience in machine learning applied to sectors such as financial services, telecommunications, and marketing. Holds a degree in Engineering, with specializations in Data Science from ITA and Big Data Analysis from FIA. Completed a master's degree in Statistics and Data Science at KU Leuven. Has certifications in Deep Learning and TensorFlow from deeplearning.ai.

Course value

12x of R$ 89.24

or R$ 894.15 cash
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Bachelor's degree in

Statistical Modeling

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*Prices valid for enrollment in the second semester of 2026.

You can get a discount based on your performance in one of the ESEG College selection processes.

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