Tips for improving your LinkedIn profile: what to include, how to make it more attractive, and more.
For those looking for jobs, knowing how to use the internet and... LinkedIn It's essential. The internet age has made it easier to search for jobs and opportunities to reach candidates – and employers. Since 2015, according to... Exam, a Internet It is the most used place to look for jobs: 80% of people do it digitally (Catho, 2020).
One of the positive aspects of this is the adaptation of the internet to this type of search. LinkedIn, For example, it's a social network created specifically for job searching. The platform can be a great ally when looking for jobs. Knowing how to use the site to its full potential is extremely important. Here are some tips:
1. Keep your LinkedIn profile complete and up-to-date.
Always make your profile as "well-rounded" as possible. Add experiences, list courses and workshops you've completed, and really sell yourself! When filling out your profile, it's also important to pay attention to the most relevant keywords in the field; one way to do this is to carefully read the job descriptions you're looking for and replicate them in your own descriptions.
In many fields, it's also important to have profiles in other languages. A common mistake is not giving enough detail to profiles in English and Spanish – but if you aspire to an international career, it's crucial to value your foreign profile as much as your national one.
Read more: The 10 best professions in Brazil: trends and salaries
2. Keep connections active.
O LinkedIn It's the perfect place to network! No need to be stingy when sending requests: add people who work in fields and companies you like, people from the recruitment departments of the companies you've applied to, leading professionals in your field, etc.
It's also important to stay in touch and make yourself visible. React to and comment on your connections' posts and maintain healthy relationships.
3- Know how to look for jobs
O LinkedIn There's a job openings tab, but that's not the only place where they're "hidden." You can find jobs there, for example:
- Making connections with HR professionals at companies;
- Searching for keywords (e.g., computer engineering jobs) in the search engine;
- Finding profiles that compile job postings;
- Entering communities in certain areas.
4- Pay attention to the presentation.
your LinkedIn It's your resume, portfolio, sales pitch, and presentation. In addition to the tip above about completing your profile, do so efficiently and with a good presentation.
A good photo is essential for the LinkedIn. Use images that convey professionalism and are relevant to your profession. Pay attention to clothing, hair, makeup, and the background of the photo.
In addition, other very important areas are the cover photo and the "about" section. These are the first parts seen by anyone visiting your profile, so be sure to make them as attractive as possible.
Read more: Career development: 8 tips for those who are starting out
The search for jobs online isn't limited to LinkedIn alone…
Another tip is: register on job sites! There are several websites made especially for finding jobs. They can be very useful – or a nightmare! But there's a secret: pay attention to filling out your profile in detail, with all the activities of each role and company, and read the description to make sure you used exactly the words you need to describe your task (and ensure the algorithm reads it).
The most used job sites in Brazil:
- Vagas.com;
- LinkedIn;
- Indeed;
- Infojobs;
- Jobs;
- CIEE;
- Catho;
- 99 Jobs;
- Nube;
- Gupy.
The internet is your ally when searching for jobs. Learning how to navigate algorithms and websites can help you land your dream job and build your career in the best possible way. Take advantage of the potential that websites like [website name] offer. LinkedIn Offer and seek the best of yourself within yourself.
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