Do you know what it is? product managerThis relatively new occupation is gaining considerable prominence in the business world. If you are interested in pursuing this career, continue reading and learn how to become one. product manager A standout in the job market!

So, what does a product manager?

O product manager, A product manager, or developer, is the professional responsible for ensuring the delivery, quality, and relevance of a product to users. This involves broad knowledge in technology, user experience, business, project management, and... marketing.

The routine of product manager This involves monitoring the product development project, based on the company's strategic vision. At this point, the professional must understand the market in which the organization operates and communicate the end consumer's expectations to the team, ensuring that the delivery is accurate.  

The product manager's role is to create the interface with the customer to understand their needs, as well as to develop the business plan and plan the product lifecycle through market forecasts.  

It's worth highlighting that launching a product on the market is a major challenge for organizations. Therefore, this professional is extremely valued in the job market. product manager can operate on different fronts, such as Business, Design, Technology or Growth.

Business

O product manager With a focus on business, this professional seeks to secure the best opportunities from a commercial standpoint. They possess a strategic vision, understand market needs, and communicate this understanding to the development team. 

Design

Have you ever heard of User Experience (UX)? This term emerged in the 1990s and represents the set of elements and factors that determine whether a user's experience with a product will be positive or negative. A professional with knowledge in Design UX aims to ensure that the product delivery is ideal in terms of aesthetics and functionality, guaranteeing customer satisfaction. 

Technology

O product manager focusing on Technology They possess technical knowledge in product development. The great advantage of this type of professional is their ease of communication with the internal team. Furthermore, their more specific perspective ensures the quality of the final product.

Growth

Professionals specialized in Growth They are focused on analyzing data, seeking opportunities to leverage the product quickly. Their role is to transform information into... insights For business growth, with the goal of making it increasingly profitable. Without a doubt, it's a very promising area.  

What is the difference between product manager e product owner? 

Many people still confuse the occupations of product manager e product owner. In fact, both professionals are product-focused. However, the role of product owner It is more operational, focusing on maximizing the work of the internal team and, consequently, adding value to the product. Its role is to define and prioritize product functionalities together with the development team, ensuring the quality of deliverables. 

On the other hand, the product manager It has a broader and more strategic function, which considers technical feasibility, market demands, and user needs, aiming for the future of the product. Its role is to analyze data and understand the business as a whole, in order to transmit this information to the development team.  

Features of the product manager

To stand out as product manager, The professional must possess certain characteristics and skills. Check out the main ones!

Good communication

The product manager deals with users, stakeholders and developers with highly technical vocabulary. Noise or communication breakdowns during the product development process can be detrimental, causing delays and even serious delivery failures. Therefore, communication skills are fundamental for this professional. 

Leadership

It is very important to understand that the product manager He should not be seen as the boss of the development team. His role is to lead and influence the team without being authoritarian, demonstrating empathy and good interpersonal skills in order to ensure team harmony.  

Strategic Vision

O product manager They must have a holistic vision, considering how to generate value for users in a way that also benefits the company. At this point, the product manager needs to think outside the box and seek innovative solutions.

Data analysis

The product manager needs to understand the profile, needs, and desires of their target audience. To do this, it's necessary to collect, filter, and analyze data through market research and usage observations. This information is used in decision-making.  

Decision making

During the product development process, it's common for doubts and setbacks to arise. At this point, it's the product manager's role to prevent the project from stalling by making decisions quickly, objectively, and strategically. 

What training is needed to be product manager?

The most common educational backgrounds of professionals who fill these positions. product manager they are: Administration, Production Engineering, Computer Science, Computer Engineering and Social Communication.  

Furthermore, pursuing an MBA with a focus on Project Management or Business Management It can boost the product manager's career.  

Did you enjoy learning about the characteristics of a product manager? If you're interested in pursuing this career, take the opportunity to learn more about our... undergraduate courses e postgraduate studies.