ESEG and W7M are promoting Challenge Day, an event featuring athletes from the world of e-sports.

On August 12th, ESEG, in partnership with W7M Gaming, hosted an event featuring Fortnite athletes on the Ana Rosa campus. Students participated in the competition, learning more about the world of gaming and playing with streamers such as Thiago “Calango” Limas Campos, Higor “Less” Gomes, and Filipe “Fast” Avanzzo. The event aimed to raise donations for [organization name - missing from original text]. ABEUNI, an institution that brings health and education to underprivileged communities, and brought together athletes and influencers.

Challenge Day was created by W7M Gaming, one of the largest Brazilian e-Sports organizations and a partner of ESEG. The event was streamed live on Twitch and on W7M's Facebook page.

According to Felipe Funari, e-Sports director at W7M Gaming, “The cause is very noble. ESEG is one of the schools with the best results in Engineering and Management in São Paulo. They believe in this world with us. It only shows more and more that education, technology, and games go hand in hand.”

“We always strive to bring to ESEG this healthy and competitive environment that is present in the lives of young people. The event gives our students the opportunity to experience the thrill of playing with professionals and talking to people who are part of this brand-new environment. As an educational institution, we want to prepare our students to live this promising future,” said Ricardo Hess, a member of the college's administration.