Digital Marketing in large companies is highlighted in a lecture given at ESEG College.

On February 24th, students of Business Administration, Computer Engineering, and Production Engineering at ESEG College, part of the Etapa Group, had the opportunity to attend the lecture “Digital Marketing in Large Companies: Importance and Challenges“", presented by Danielle Polster, digital communication coordinator at Lefosse, a renowned full-service law firm specializing in strategic legal solutions for large companies.".

With extensive experience in the legal sector, Danielle highlighted the Challenges faced by large companies when developing digital marketing strategies., especially in regulated sectors, such as law firms, which have restrictions from the Brazilian Bar Association (OAB) regarding communication. Furthermore, she shared market trends, reinforcing the importance of understanding the public, humanizing communication, and using data to support strategic decisions.

The lecture was enriched by an interactive question and answer session, in which students could... to clarify doubts about technical aspects, in addition to receiving guidance on ccareer in the field of digital communication. The event provided a Practical and dynamic learning Regarding the complexities of digital communication in the corporate environment.

The topic discussed directly addressed the Digital Marketing discipline – present in these degree programs – which, at the moment, explores the relationship between marketing planning and brand building in the digital environment. Furthermore, the disciplines of Business Communication, CRM, and Growth Hacking were also covered, as the lecture brought... valuable insights on communication strategies and the role of data in optimizing results. 

During the presentation, even engineering students were able to benefit from the discussions about the algorithms of digital platforms and their influence on corporate communication.

Danielle Polster's lecture reinforced ESEG College's commitment to offering a training aligned with market demands, bringing students closer to professional reality and preparing them for the challenges of the digital field.