MBA em RH Estratégico, Dados e People Analytics

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MBA in Strategic HR, Data and People Analytics

Transforme a gestão de pessoas por meio de estratégia, tecnologia, inteligência artificial e análise de dados para gerar impacto real nos negócios.

18 months

Hybrid

São Paulo

Paraíso Campus

About the course

O MBA em RH Estratégico, Dados e People Analytics da Faculdade ESEG, do Grupo Etapa, foi desenvolvido para profissionais que desejam ampliar sua atuação estratégica e assumir protagonismo na transformação das organizações por meio da gestão de pessoas, conectando negócios, tecnologia, dados e desenvolvimento humano.

Em um cenário em que o RH ocupa papel cada vez mais decisivo para os resultados das empresas, o programa prepara líderes para os desafios do futuro do trabalho, com uma visão integrada entre estratégia organizacional, inteligência de dados, inovação e desenvolvimento de talentos. Ao longo da formação, os participantes aprofundam competências relacionadas à tomada de decisão orientada por evidências, fortalecimento da atuação consultiva do RH e geração de valor para o negócio.

Com uma abordagem aplicada, interdisciplinar e alinhada às principais tendências do mercado, o MBA proporciona uma experiência de desenvolvimento executivo que integra teoria, prática e análise de cenários reais. O programa foi estruturado para formar profissionais capazes de transformar dados em decisões, potencializar performance organizacional e liderar mudanças com impacto sustentável.

Certificação: Certificado de Pós-graduação Broadly speaking Issued by ESEG College and recognized by the MEC (Brazilian Ministry of Education).

labor market

O papel do RH evoluiu. Mais do que administrar processos, os profissionais da área são cada vez mais responsáveis por apoiar decisões estratégicas, impulsionar a transformação organizacional e gerar valor para o negócio por meio da integração entre pessoas, dados, tecnologia e resultados.

Nesse contexto, cresce a demanda por lideranças capazes de utilizar People Analytics, Inteligência Artificial e indicadores de desempenho para orientar decisões, desenvolver talentos, fortalecer culturas organizacionais e ampliar a competitividade das empresas. Organizações de diferentes setores buscam profissionais com visão sistêmica, capacidade analítica e atuação consultiva para conectar estratégia corporativa e gestão de pessoas.

O MBA da ESEG prepara seus participantes para atuar em posições estratégicas e de influência, como Recursos Humanos, Business Partner, Desenvolvimento Organizacional, Gestão de Talentos, Cultura, Consultoria e Liderança de Pessoas, contribuindo diretamente para decisões que impactam crescimento, inovação e performance organizacional.

Também é uma formação indicada para profissionais que desejam acelerar sua trajetória para posições de maior responsabilidade, ampliar repertório executivo e desenvolver competências alinhadas às novas exigências do mercado e ao futuro do trabalho.

Curriculum

– Gestão e Estrutura de Recursos Humanos (21h)
Strategic People Management (21 hours)
Generative AI for Business (21h)
– Intercultural relations and global business (40 hours)
– Leadership for innovation (40 hours)
– Digital Transformation and Change Management (21h)

– Employer Branding, Atração e Retenção de Talentos (21h)
– Remuneração Estratégica & Employee Value Proposition (21h)
– Gestão por Competências e Avaliação de Desempenho (21h)
– Cultura e Diagnóstico Organizacional (21h)
– Data Science (40 hours)
– Agency AI and decision-making in complex contexts (40 hours)

– Educação Corporativa, Reskilling e Upskilling (21h)
Strategic Finance and Investments (9 PM)
Corporate Communication and Negotiation (21h)
– Carreiras Contemporâneas e Gestão de Novas Formas de Trabalho (21h)
– People Analytics (21h)
– Dashboard design and analytical narratives (20 hours)
– Governance, Compliance and Ethics (40 hours)

Desenvolvimento de projeto de impacto (40h)

Course Coordinator

José Guilherme Campos

Holding a doctorate, master's, and bachelor's degree in Business Administration from FEA-USP, he possesses extensive academic and professional experience in the areas of management, strategy, and innovation. He was a researcher and fellow at leading institutions such as FIA, FGV, and SDA Bocconi School of Management, combining a solid academic background with practical experience in public, private, and third-sector organizations. Currently, he is also the coordinator of the undergraduate programs in Business Administration and Economics at Faculdade ESEG.

Faculty

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Investment

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Professional development

Enroll in our postgraduate program to accelerate your career.

At ESEG, postgraduate studies are the next step for those who want to grow professionally. Our courses deepen strategic knowledge, develop new skills, and prepare you to take on positions of greater responsibility in the market.

With practical training connected to the current demands of companies, you will be equipped to earn promotions, expand opportunities, and increase your earning potential.

Recognitions

Excellence and Academic Recognition

The National MBA Association – ANAMBA – has the mission of “Contributing to the excellence of MBA courses in Brazil.” Its quality standards are based on internationally recognized criteria adapted to the Brazilian context.

ESEG College, part of the Etapa Group, is a member of the select group of schools associated with ANAMBA, which represents the College's commitment to the quality standards of the specialization courses it offers and its alignment with the projects of the Agency, a national benchmark in the evaluation of executive education in higher education.

The PRME is recognized as a global United Nations (UN) platform for voluntary engagement for business schools and other higher education institutions. Its six principles are inspired by international values, such as the Ten Principles of the United Nations Global Compact, namely: purpose, values, methodology, research, partnerships, and dialogue.

By joining PRME, ESEG College, part of the Etapa Group, expresses its conviction that, through the integration of universal values into its curriculum and research, it can contribute to a more stable and inclusive global market, helping to build prosperous and successful societies.

Follow the progress of your registration at ESEG.

Who we are

Education for those who want to evolve with purpose and a vision for the future.

At ESEG College, we train professionals prepared for the real challenges of the market.

We combine a solid academic foundation, applied practice, and connections with companies to transform knowledge into a successful career.

We work from initial training to ongoing professional development, always focusing on innovation, employability, and human growth.

ESEG International

Your career without borders.

Prepare yourself for the challenges of a borderless market. Our internationalization program offers the multicultural experience and strategic vision necessary to develop leaders sought after by global companies.

Network of international partnerships

Expand your horizons by connecting with prestigious institutions around the world. We maintain a strategic network of international partnerships.

Cultural immersion and networking

Experience global realities both on and off campus. Through ESEG International, you'll participate in immersive and hands-on experiences in China, the USA, Europe, and more.

Accessible academic mobility

Study abroad with financial security and academic success. With our Mobility Program, you can spend a semester at a partner institution.

Testimonials

What they say about us

“The experiences I gained at Audencia, in France, broadened my worldview and strengthened my skills. ESEG played a fundamental role in opening doors and offering the partnership that made this international experience possible.”

Flavia Figueiredo

Production Engineering student

“Thanks to the CDC's initiatives, I became more interested in seeking internship opportunities even in my first semester of the course and was able to improve my professional resume. ESEG's support was essential for my performance during the selection process at GE Healthcare.”

Mariana Pita Laureano

Economics student

“"ESEG, CDC, and the professors are fundamental pillars in my personal and professional development. They provide a solid theoretical foundation, practical skills, and ongoing support."”

John Victor Costa do Santos

Production Engineering student

“I participated in the ESEG Simulation and was able to get important tips on interviews, resumes, and participate in a group dynamics simulation. The journey at ESEG has been an enormous learning experience.”

Arthur Maia

Student of Economics

“Starting to work at the beginning of my undergraduate studies made all the difference in my professional trajectory. ESEG was fundamental in this process, from the mock interviews to the constant support from the Career Development Center.”

John Peter

Business Administration student

Infrastructure

A campus prepared for your future.