ESEG and B3 promote Financial Education event about IBOVESPA.

ESEG and B3 promote Financial Education event about IBOVESPA.

put Allison

27/05/2025

3 min read
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A ESEG – Etapa Group College received, in partnership with B3 – Brazilian Stock Exchange, an event of 11th National Financial Education Week. On Friday, May 17th, the representatives of B3 Bruna Marcelino, Educational Projects consultant, and Fernando Rodrigues da Silva, educational analyst and professor at B3 Education, They presented the lecture "Understanding the Economy and the IBOVESPA" to students of Business Administration, Law, Economics, and Engineering.

With an educational purpose, the event covered the basics of the history of the stock market in Brazil and presented concepts of... IBOVESPA (average performance index of stock prices traded on B3) and produced practical examples of how the IBOVESPA It can be affected by various events in several areas.

One of the tools of B3 Education It's the card game. Your IBOVESPA B3. It features various categories, such as Agriculture, Tourism, Industry, and Technology. Each card presents a hypothetical situation – such as "increased government funding for cultural projects" or "inauguration of a new president." Players then discuss how this could affect the IBOVESPA, primarily whether it will rise or fall.

A National Financial Education Week It's a project of B3 To introduce micro and macro economics to citizens, teach them how to invest, understand returns, and make more informed decisions about economics and money.

“"The importance of financial education lies in enabling us to bring to people what we call financial well-being," he explained. Fernando. "It's about people being able to have a more peaceful life, dedicating themselves to what they enjoy doing without so many worries and difficulties, from the point of view of personal and family finances. Financial education contributes to people's well-being," he added.

The professor José Guilherme Ferraz de Campos, coordinator of the course of ESEG Administration, also liked the approach of B3 to address complex issues that apply not only to personal and financial life, but also to the day-to-day future careers of students.

“"The interactive lecture of B3 It was quite interesting. Besides providing knowledge about the Brazilian capital market, it allowed students to reflect on the effects of external factors (the business environment, as we discuss in management) on companies in different sectors, such as agribusiness and information technology. All of this involved a great deal of student participation, requiring them to reflect, articulate, and communicate their analyses. We hope that the partnership with [company name/organization] will continue. B3 "May it continue to be very fruitful!", the coordinator emphasized.

Allison

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