{"id":12738,"date":"2026-05-12T02:29:52","date_gmt":"2026-05-12T05:29:52","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/eseg-realiza-palestra-a-era-da-transformacao-digital\/"},"modified":"2026-06-23T14:30:23","modified_gmt":"2026-06-23T17:30:23","slug":"eseg-organiza-una-conferencia-sobre-la-era-de-la-transformacion-digital","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/es\/noticia\/eseg-realiza-palestra-a-era-da-transformacao-digital\/","title":{"rendered":"ESEG organiza la conferencia \u201cLa era de la transformaci\u00f3n digital\u201d.\u201d"},"content":{"rendered":"<p>El 25 de mayo, ESEG \u2013 Faculdade do Grupo Etapa recibi\u00f3 a Ana Cabral, emprendedora serial y fundadora de Baruk, una startup que trabaja con an\u00e1lisis de datos, automatizaci\u00f3n e inteligencia artificial (IA). En una charla muy especial, Ana habl\u00f3 sobre &quot;La era de la transformaci\u00f3n digital&quot;, abordando los desaf\u00edos y las oportunidades que la IA presenta para emprendedores, gerentes y profesionales de todos los \u00e1mbitos.<\/p>\n<p><span style=\"font-size: 1rem\">La ponente acudi\u00f3 a ESEG por invitaci\u00f3n del profesor Paulo Kazuhiro Izumi para compartir sus conocimientos especializados y valiosas perspectivas. \u201cAna Cl\u00e1udia analiz\u00f3 exhaustivamente c\u00f3mo la transformaci\u00f3n digital est\u00e1 dando forma a las empresas y a la sociedad en su conjunto. Destac\u00f3 el papel crucial de la inteligencia artificial como una poderosa herramienta para impulsar la innovaci\u00f3n, aumentar la eficiencia y mejorar la experiencia del cliente\u201d, afirm\u00f3 el profesor.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">El empresario tambi\u00e9n destac\u00f3 c\u00f3mo la automatizaci\u00f3n de tareas rutinarias permite a los emprendedores centrarse en actividades estrat\u00e9gicas, impulsando as\u00ed la productividad y la competitividad empresarial.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">Tambi\u00e9n estuvieron presentes el coordinador administrativo, Jos\u00e9 Guilherme Campos, y el profesor Edgard Rodrigues, acompa\u00f1ando las clases de la disciplina de Emprendimiento e Innovaci\u00f3n, que incluye los cursos de Administraci\u00f3n, Econom\u00eda, Ingenier\u00eda de Producci\u00f3n e Ingenier\u00eda Inform\u00e1tica, as\u00ed como la asignatura de Planificaci\u00f3n Estrat\u00e9gica, del curso de Administraci\u00f3n.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">Ana Cl\u00e1udia tambi\u00e9n abord\u00f3 las implicaciones \u00e9ticas y sociales relacionadas con la adopci\u00f3n de la IA, haciendo hincapi\u00e9 en la importancia de considerar los impactos en el mercado laboral y la necesidad de un enfoque responsable al utilizar esta tecnolog\u00eda disruptiva.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">Su presentaci\u00f3n suscit\u00f3 importantes reflexiones sobre c\u00f3mo la inteligencia artificial est\u00e1 cambiando los modelos de negocio, mejorando los procesos de producci\u00f3n, la gesti\u00f3n de recursos y la din\u00e1mica socioecon\u00f3mica, al tiempo que genera nuevos desaf\u00edos para su desarrollo e implementaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">Al finalizar la presentaci\u00f3n, se anim\u00f3 a los estudiantes a explorar el potencial de la transformaci\u00f3n digital en sus proyectos y carreras profesionales, desarrollando una mentalidad emprendedora acorde con los cambios que se est\u00e1n produciendo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>No dia 25 de maio, a ESEG &#8211; Faculdade do Grupo Etapa recebeu a palestrante Ana Cabral, empreendedora em s\u00e9rie e fundadora da Baruk, startup que trabalha com an\u00e1lise e automa\u00e7\u00e3o de dados e intelig\u00eancia artificial (IA). Em um bate-papo muito especial, Ana falou sobre &#8220;A Era da Transforma\u00e7\u00e3o Digital&#8221;, onde abordou os desafios e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12920,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[185],"class_list":["post-12738","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-graduacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESEG realiza palestra &quot;A Era da Transforma\u00e7\u00e3o Digital&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/es\/noticias-2\/eseg-organiza-una-conferencia-sobre-la-era-de-la-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESEG realiza palestra &quot;A Era da Transforma\u00e7\u00e3o Digital&quot;\" \/>\n<meta property=\"og:description\" content=\"No dia 25 de maio, a ESEG &#8211; Faculdade do Grupo Etapa recebeu a palestrante Ana Cabral, empreendedora em s\u00e9rie e fundadora da Baruk, startup que trabalha com an\u00e1lise e automa\u00e7\u00e3o de dados e intelig\u00eancia artificial (IA). 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