{"id":12359,"date":"2026-05-12T02:19:38","date_gmt":"2026-05-12T05:19:38","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/"},"modified":"2026-06-23T14:31:19","modified_gmt":"2026-06-23T17:31:19","slug":"la-22a-reunion-de-comunicacion-empresarial-aborda-el-tema-de-la-comunicacion-corporativa-en-materia-medioambiental","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/es\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/","title":{"rendered":"La 22\u00aa Reuni\u00f3n de Comunicaci\u00f3n Empresarial abordar\u00e1 el tema de la comunicaci\u00f3n corporativa en materia medioambiental."},"content":{"rendered":"<p><i>El evento tuvo lugar el s\u00e1bado 25 de mayo en el campus de Ana Rosa; en \u00e9l se abordaron estrategias de comunicaci\u00f3n en el \u00e1mbito medioambiental.<\/i><\/p>\n<p><\/p>\n<p>La 22\u00aa edici\u00f3n del Encuentro de Comunicaci\u00f3n Empresarial tuvo lugar el pasado s\u00e1bado 25 de mayo en ESEG. Organizado por estudiantes del curso de Ingenier\u00eda de Producci\u00f3n y coordinado por la profesora Karlene Campos, el evento de este semestre tuvo como tema &quot;Comunicaci\u00f3n Corporativa en Asuntos Ambientales&quot;.<\/p>\n<p>La conferencia inaugural estuvo a cargo de la profesora Sandra Terciotti, doctora en Letras, quien habl\u00f3 sobre Comunicaci\u00f3n, Sostenibilidad y Responsabilidad Socioambiental. A continuaci\u00f3n, el profesor Carlos Cerqueira, doctor en Qu\u00edmica Org\u00e1nica y especialista en Medio Ambiente, explic\u00f3 a los presentes el concepto de ecoblanqueo, que se refiere a cuando las empresas promueven discursos sobre productos o servicios que supuestamente cumplen con la protecci\u00f3n del medio ambiente, sin haber tomado realmente ninguna medida al respecto.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/legacy-inline-7b49649685a76e13-1.jpg\" style=\"width: 50%\" data-filename=\"22_encontro_comunicacao_empresarial.jpg\"><\/p>\n<p>El evento concluy\u00f3 con la presentaci\u00f3n de proyectos por parte de los estudiantes de ESEG. Esta iniciativa ayuda a los estudiantes a comprender las aplicaciones pr\u00e1cticas de las estrategias de comunicaci\u00f3n corporativa aprendidas en clase.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evento aconteceu no s\u00e1bado (25\/5) no campus Ana Rosa; foram debatidas as estrat\u00e9gias de comunica\u00e7\u00e3o no cen\u00e1rio ambiental A 22\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial ocorreu no \u00faltimo s\u00e1bado (25\/5) na ESEG. Organizado pelos alunos do curso de Engenharia de Produ\u00e7\u00e3o e coordenado pela prof\u00aa Karlene Campos, o evento deste semestre trouxe o tema [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12680,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[185],"class_list":["post-12359","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-graduacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22\u00ba Encontro de Comunica\u00e7\u00e3o Empresarial traz o tema Comunica\u00e7\u00e3o Corporativa em Quest\u00f5es Ambientais<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/es\/noticias-2\/la-22a-reunion-de-comunicacion-empresarial-aborda-el-tema-de-la-comunicacion-corporativa-en-materia-medioambiental\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22\u00ba Encontro de Comunica\u00e7\u00e3o Empresarial traz o tema Comunica\u00e7\u00e3o Corporativa em Quest\u00f5es Ambientais\" \/>\n<meta property=\"og:description\" content=\"Evento aconteceu no s\u00e1bado (25\/5) no campus Ana Rosa; foram debatidas as estrat\u00e9gias de comunica\u00e7\u00e3o no cen\u00e1rio ambiental A 22\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial ocorreu no \u00faltimo s\u00e1bado (25\/5) na ESEG. 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