{"id":12242,"date":"2026-05-12T02:15:48","date_gmt":"2026-05-12T05:15:48","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/23-edicao-do-encontro-de-comunicacao-empresarial-debate-os-impactos-da-manipulacao-da-informacao\/"},"modified":"2026-06-23T14:31:20","modified_gmt":"2026-06-23T17:31:20","slug":"la-23a-edicion-del-encuentro-sobre-comunicacion-empresarial-aborda-las-repercusiones-de-la-manipulacion-de-la-informacion","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/es\/noticia\/23-edicao-do-encontro-de-comunicacao-empresarial-debate-os-impactos-da-manipulacao-da-informacao\/","title":{"rendered":"La 23\u00aa edici\u00f3n del Encuentro de Comunicaci\u00f3n Empresarial analiza las repercusiones de la manipulaci\u00f3n de la informaci\u00f3n."},"content":{"rendered":"<p><i>El evento abord\u00f3 el tema de las noticias falsas y sus repercusiones en el entorno empresarial.<\/i><\/p>\n<p><\/p>\n<p>La 23\u00aa edici\u00f3n de <a href=\"https:\/\/eseg.edu.br\/es\/encontro-de-comunicacao_P258\/\" target=\"_blank\">Reuni\u00f3n de comunicaci\u00f3n empresarial<\/a> El evento reuni\u00f3 a estudiantes de Ingenier\u00eda de Producci\u00f3n el pasado s\u00e1bado 30 de noviembre. El tema de este semestre fue &quot;La manipulaci\u00f3n de la informaci\u00f3n y su impacto en la comunicaci\u00f3n empresarial&quot;. Con el objetivo de fomentar el di\u00e1logo y presentar diferentes perspectivas sobre el tema, se ofrecieron conferencias a cargo de expertos y se realiz\u00f3 una exposici\u00f3n de trabajos estudiantiles.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/legacy-inline-0b7360653d57e519-1.jpg\" style=\"width: 50%\" data-filename=\"encontro_comunicacao_empresarial.jpg\"><\/p>\n<p>La profesora Sandra Terciotti, doctora en Literatura y especialista en Comunicaci\u00f3n Corporativa, habl\u00f3 sobre el impacto de las noticias falsas en las empresas. Los distintos tipos de desinformaci\u00f3n, como las representaciones falsas de la realidad o las distorsiones de los hechos, pueden afectar negativamente la reputaci\u00f3n de una empresa. En este contexto, la importancia de la comunicaci\u00f3n corporativa se hace a\u00fan m\u00e1s evidente.<\/p>\n<p>A continuaci\u00f3n, el profesor Carlos Cerqueira habl\u00f3 sobre la comunicaci\u00f3n en torno al calentamiento global. Este fen\u00f3meno, que ha sido cuestionado por sectores de la poblaci\u00f3n e incluso por las autoridades, es un hecho, seg\u00fan el profesor Cerqueira. El doctor en Qu\u00edmica y especialista en Medio Ambiente present\u00f3 datos e investigaciones cient\u00edficas que demuestran que la temperatura media global ha ido aumentando gradualmente. La desinformaci\u00f3n sobre el tema puede beneficiar a las industrias que emiten contaminantes, como las productoras de petr\u00f3leo, gas natural y carb\u00f3n.<\/p>\n<p>Finalmente, los estudiantes del curso de Comunicaci\u00f3n Empresarial II presentaron sus trabajos sobre el tema. El evento se realiza cada semestre y est\u00e1 coordinado por la profesora Karlene Campos. Adem\u00e1s de la presentaci\u00f3n final, los estudiantes participan en todas las etapas de la organizaci\u00f3n del encuentro, desde la recepci\u00f3n hasta la ceremonia de clausura.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evento trouxe a quest\u00e3o das fake news e suas repercuss\u00f5es no ambiente corporativo A 23\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial reuniu os estudantes de Engenharia de Produ\u00e7\u00e3o no \u00faltimo s\u00e1bado, 30 de novembro. O tema do evento neste semestre foi \u201cManipula\u00e7\u00e3o de Informa\u00e7\u00e3o e seus impactos na Comunica\u00e7\u00e3o Empresarial\u201d. Com o objetivo de dialogar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12538,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[186],"class_list":["post-12242","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-in-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>23\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial debate os impactos da manipula\u00e7\u00e3o da informa\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/es\/noticias-2\/la-23a-edicion-del-encuentro-sobre-comunicacion-empresarial-aborda-las-repercusiones-de-la-manipulacion-de-la-informacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial debate os impactos da manipula\u00e7\u00e3o da informa\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Evento trouxe a quest\u00e3o das fake news e suas repercuss\u00f5es no ambiente corporativo A 23\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial reuniu os estudantes de Engenharia de Produ\u00e7\u00e3o no \u00faltimo s\u00e1bado, 30 de novembro. 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