{"id":9995,"date":"2024-11-30T05:40:00","date_gmt":"2024-11-30T08:40:00","guid":{"rendered":"https:\/\/eseg.edu.br\/blog\/dicas-melhorar-linkedin\/"},"modified":"2026-05-12T00:23:23","modified_gmt":"2026-05-12T03:23:23","slug":"tips-to-improve-linkedin","status":"publish","type":"post","link":"https:\/\/eseg.edu.br\/en\/blog\/dicas-melhorar-linkedin\/","title":{"rendered":"Tips for improving your LinkedIn profile: what to include, how to make it more attractive, and more."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7811\" class=\"elementor elementor-7811\" data-elementor-post-type=\"post\">\n<div class=\"elementor-element elementor-element-590d196 e-flex e-con-boxed sticky-no is-skin bg-el bg-inherit bg-light nochange-no bg-no bg-no box-no e-con e-parent\" data-id=\"590d196\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-3fe9cc1 elementor-widget elementor-widget-heading\" data-id=\"3fe9cc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h1 class=\"elementor-heading-title elementor-size-default\">Tips for improving your LinkedIn profile: what to include, how to make it more attractive, and more.<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-f409ec3 elementor-widget elementor-widget-text-editor\" data-id=\"f409ec3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"font-weight: 400;\">For those looking for jobs, knowing how to use the internet and... <\/span><b><a href=\"https:\/\/blog.eseg.edu.br\/como-criar-um-perfil-no-linkedin\/\">LinkedIn<\/a> <\/b><span style=\"font-weight: 400;\">It&#039;s essential. The internet age has made it easier to search for jobs and opportunities to reach candidates \u2013 and employers. Since 2015, according to... <em>Exam,<\/em> a <\/span><b>Internet <\/b><span style=\"font-weight: 400;\">It is the most used place to look for jobs: 80% of people do it digitally (Catho, 2020).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the positive aspects of this is the adaptation of the internet to this type of search. <strong><a href=\"https:\/\/blog.eseg.edu.br\/7-dicas-para-criar-um-perfil-de-destaque-no-linkedin-2\/\">LinkedIn<\/a>,<\/strong> For example, it&#039;s a social network created specifically for job searching. The platform can be a great ally when looking for jobs. Knowing how to use the site to its full potential is extremely important. Here are some tips:<\/span><\/p>\n<h2><b>1. Keep your LinkedIn profile complete and up-to-date.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Always make your profile as &quot;well-rounded&quot; as possible. Add experiences, list courses and workshops you&#039;ve completed, and really sell yourself! When filling out your profile, it&#039;s also important to pay attention to the most relevant keywords in the field; one way to do this is to carefully read the job descriptions you&#039;re looking for and replicate them in your own descriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many fields, it&#039;s also important to have profiles in other languages. A common mistake is not giving enough detail to profiles in English and Spanish \u2013 but if you aspire to an international career, it&#039;s crucial to value your foreign profile as much as your national one.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.eseg.edu.br\/as-melhores-profissoes-no-brasil\/\"><strong>Read more: The 10 best professions in Brazil: trends and salaries<\/strong><\/a><\/p>\n<h2><b>2. Keep connections active.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O <strong>LinkedIn<\/strong> It&#039;s the perfect place to network! No need to be stingy when sending requests: add people who work in fields and companies you like, people from the recruitment departments of the companies you&#039;ve applied to, leading professionals in your field, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#039;s also important to stay in touch and make yourself visible. React to and comment on your connections&#039; posts and maintain healthy relationships.<\/span><\/p>\n<h2><b>3- Know how to look for jobs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O <strong>LinkedIn<\/strong> There&#039;s a job openings tab, but that&#039;s not the only place where they&#039;re &quot;hidden.&quot; You can find jobs there, for example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making connections with HR professionals at companies;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searching for keywords (e.g., computer engineering jobs) in the search engine;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding profiles that compile job postings;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entering communities in certain areas.<\/span><\/li>\n<\/ul>\n<div class=\"elementor-element elementor-element-e08ead0 elementor-widget elementor-widget-heading\" data-id=\"e08ead0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.eseg.edu.br\/como-voltar-ao-mercado-de-trabalho-depois-de-um-longo-tempo-afastado-veja-dicas\/\"><strong>Read more: How to return to the job market after a long time away? See tips.<\/strong><\/a><\/h2>\n<\/div>\n<\/div>\n<h2><b>4- Pay attention to the presentation.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">your <strong>LinkedIn<\/strong> It&#039;s your resume, portfolio, sales pitch, and presentation. In addition to the tip above about completing your profile, do so efficiently and with a good presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good photo is essential for the <strong>LinkedIn.<\/strong> Use images that convey professionalism and are relevant to your profession. Pay attention to clothing, hair, makeup, and the background of the photo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, other very important areas are the cover photo and the &quot;about&quot; section. These are the first parts seen by anyone visiting your profile, so be sure to make them as attractive as possible.<\/span><\/p>\n<p><a href=\"https:\/\/blog.eseg.edu.br\/desenvolvimento-de-carreira\/\"><strong>Read more: Career development: 8 tips for those who are starting out<\/strong><\/a><\/p>\n<h2><b>The search for jobs online isn&#039;t limited to LinkedIn alone\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another tip is: register on job sites! There are several websites made especially for finding jobs. They can be very useful \u2013 or a nightmare! But there&#039;s a secret: pay attention to filling out your profile in detail, with all the activities of each role and company, and read the description to make sure you used exactly the words you need to describe your task (and ensure the algorithm reads it).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The most used job sites in Brazil:<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">Vagas.com;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LinkedIn;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Indeed;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Infojobs;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jobs;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CIEE;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Catho;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">99 Jobs;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nube;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gupy.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The internet is your ally when searching for jobs. Learning how to navigate algorithms and websites can help you land your dream job and build your career in the best possible way. Take advantage of the potential that websites like [website name] offer. <strong>LinkedIn<\/strong> Offer and seek the best of yourself within yourself.\u00a0<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-6176 elementor-widget elementor-widget-global elementor-global-6176 elementor-widget-text-editor\" data-id=\"6176\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><b>Follow ESEG College, part of the Etapa Group, on social media:\u00a0<\/b><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-6173 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-global elementor-global-6173 elementor-widget-social-icons\" data-id=\"6173\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-social-icons-wrapper 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36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-08e740a\" href=\"https:\/\/www.linkedin.com\/school\/faculdadeeseg\/\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">LinkedIn<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 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How to improve the profile? It can be difficult \u2013 and that&#039;s why we&#039;ve put together some tips.<\/p>","protected":false},"author":4,"featured_media":9994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,39],"tags":[41,97,74,98,94,33],"class_list":["post-9995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","category-mercado-de-trabalho","tag-carreira","tag-dicas","tag-empregabilidade","tag-emprego","tag-linkedin","tag-mercado-de-trabalho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para melhorar o LinkedIn: o que colocar, como deixar atrativo e mais<\/title>\n<meta name=\"description\" content=\"Dicas para melhorar o LinkedIn: o que colocar, como deixar atrativo e mais | Faculdade ESEG\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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