{"id":9927,"date":"2019-09-15T11:42:00","date_gmt":"2019-09-15T14:42:00","guid":{"rendered":"https:\/\/eseg.edu.br\/blog\/como-ser-um-empreendedor-o-manual-completo-para-o-proprio-negocio\/"},"modified":"2026-07-03T18:00:55","modified_gmt":"2026-07-03T21:00:55","slug":"how-to-be-an-entrepreneur-the-complete-manual-for-your-own-business","status":"publish","type":"post","link":"https:\/\/eseg.edu.br\/en\/blog\/como-ser-um-empreendedor-o-manual-completo-para-o-proprio-negocio\/","title":{"rendered":"How to be an entrepreneur: the complete guide to your own business."},"content":{"rendered":"<div class=\"elementor elementor-4302\" data-elementor-type=\"wp-post\" data-elementor-id=\"4302\" data-elementor-post-type=\"post\">\n<div class=\"elementor-element elementor-element-406290a e-flex e-con-boxed sticky-no is-skin bg-el bg-inherit bg-light nochange-no bg-no bg-no box-no e-con e-parent\" data-id=\"406290a\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-43e1c4c elementor-widget elementor-widget-heading\" data-id=\"43e1c4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h1 class=\"elementor-heading-title elementor-size-default\">How to be an entrepreneur: the complete guide to your own business.<\/h1>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f26611b elementor-widget elementor-widget-text-editor\" data-id=\"f26611b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>How to be a successful entrepreneur? This is a question that young people are increasingly asking themselves, as a study conducted by Sebrae in partnership with the Brazilian Institute of Quality and Productivity (IBQP) points out.<\/p>\n<p><strong>Proof of this is that 18,65% (approximately 15.8 million) of Brazilian business owners are between 18 and 34 years old.<\/strong><\/p>\n<p>However, it doesn&#039;t end there, as this percentage increases when it comes to those who want to start their own business: 53,24% (approximately 50.8 million) \u2014 that is, more than half of new entrepreneurs \u2014 are in the same age range.<\/p>\n<p>An impressive result, but not surprising. After all, <strong>It is a characteristic of the new generation.<\/strong> Professionals don&#039;t want to stay in their comfort zone.<\/p>\n<p><strong>On the contrary: she wants a promising career, with challenges, and one that makes a difference in society. <\/strong><\/p>\n<p>If you also belong to this group, know that you&#039;re on the right blog.<\/p>\n<p>In this post, you&#039;ll find a true entrepreneur&#039;s manual that covers everything from the definition and characteristics of this professional to a step-by-step guide to entering the market on the right foot.<\/p>\n<p>Intrigued? Then read on to the end and enjoy!.<\/p>\n<h2>What does it mean to be an entrepreneur?<\/h2>\n<p><strong>An entrepreneur is someone who is always restless and eager for challenges. They constantly seek to evolve their career, never allowing it to stagnate.<\/strong><\/p>\n<p>Therefore, he analyzes the job market and concludes that he can be much more successful and professionally fulfilled if he leaves the status of an employee of a company owned by third parties to become the owner of his own business.<\/p>\n<p>However, he doesn&#039;t simply take risks and throw everything away\u2014quite the opposite. <strong>An entrepreneur is a visionary and intelligent person who is attentive to what is trending in the region where they live and studies the behavior of local consumers.<\/strong><\/p>\n<p>Thus, he learns what worked and what didn&#039;t in previous ventures so as not to repeat the mistakes that proved to be the &quot;Achilles&#039; heel&quot; of so many others.<\/p>\n<p>Furthermore, the entrepreneur maintains good contacts with professionals who may become partners or suppliers in the near future \u2014 and most importantly: knows how to identify market niches that lack brands that meet their needs.<\/p>\n<p><strong>In other words, it is able to recognize opportunities with great potential for growth and profit.<\/strong><\/p>\n<blockquote><p><strong>Read also: <\/strong><a href=\"https:\/\/eseg.edu.br\/en\/blog\/entrepreneurial-attitude\/\" target=\"_blank\" rel=\"noopener\">What is an entrepreneurial attitude?<\/a><\/p><\/blockquote>\n<h2>What is life like for an entrepreneur?<\/h2>\n<p>There&#039;s no denying it: knowing how to be an entrepreneur involves preparing for a very busy life.<\/p>\n<p>That&#039;s because this professional is behind not only the conception of a business, but also its management. For this reason, it&#039;s common for their routine to be diverse.<\/p>\n<p>In addition to monitoring the company&#039;s internal activities through meetings with employees, he is in frequent contact with the accountant., <strong>Visit suppliers and close deals, participate in business events to network and promote your brand, acquire clients, and much more.<\/strong><\/p>\n<h2>Is entrepreneurship worthwhile?<\/h2>\n<p>From a financial point of view, for example, <strong>It is possible to achieve a much higher income than you would with an employee&#039;s salary (whether under the CLT regime or a flexible contract).<\/strong> \u2014 which certainly helps to keep the monthly budget balanced and provide a more comfortable life.<\/p>\n<p>However, the benefits of entrepreneurship go far beyond finances. This is because, when choosing this path, <strong>The professional has the chance to work in what they&#039;ve always wanted to do or what has been a great hobby for years. <\/strong><\/p>\n<p>It&#039;s no coincidence that many\u00a0<a href=\"https:\/\/eseg.edu.br\/en\/blog\/startups-like-higher-education-can-help-you-create-your-own-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">startups<\/a>\u00a0Innovative and successful companies in the market emerged in this way.<\/p>\n<p>Furthermore, owning your own business allows you to have autonomy and freedom over how you will carry out your work and set your own work schedule.<\/p>\n<p>Furthermore, there is greater geographical flexibility, since many entrepreneurs work alone and can provide the services they sell from anywhere in the world.<\/p>\n<p>Finally, the entrepreneur can also become a catalyst for change in the region where they live, generating employment and promoting social actions that benefit the local community\u2014thus further strengthening customer loyalty and consolidating their brand in the market.<\/p>\n<h2>Do you need money to start a business?<\/h2>\n<p>Many people believe that &quot;only those with money become entrepreneurs.&quot; Besides accepting this maxim as truth, they repeat it as if it were a consensus.<\/p>\n<p><strong>That&#039;s why it&#039;s so important to debunk this completely misguided idea.<\/strong><\/p>\n<p>Ultimately, everything will depend on the activity you plan to undertake. For example, if you want to open a makeup store, having initial capital will be essential.<\/p>\n<p>This is because there will be costs associated with renting a commercial space, decorating the area, hiring a sales team, creating a product inventory, etc.<\/p>\n<p>On the other hand, the story changes if you are fluent in Portuguese and other languages and want to provide certified translation services, academic text revision, content production for websites and blogs, etc. After all, these tasks do not require any of the requirements we mentioned earlier.<\/p>\n<p>Conversely, you can perform these tasks yourself from home through virtual services (with video calls, social media, and email) if you are a self-employed individual (MEI).<\/p>\n<p>In other words, your initial expenses will be limited to accounting software, internet service, and the equipment you will use (in this case, a computer and telephone). Therefore, everything will depend on what you want to do.<\/p>\n<h2>Do college degrees and entrepreneurship have anything in common?<\/h2>\n<p><strong>Given all this information, you might be wondering:\u00a0<a href=\"https:\/\/eseg.edu.br\/en\/blog\/unsure-which-college-to-choose-check-out-these-5-questions-to-help-you-decide\/\" target=\"_blank\" rel=\"noopener\">Why go to college?<\/a>\u00a0What if I&#039;m not going to pursue a conventional career, but instead become an entrepreneur?<\/strong><\/p>\n<p>Well, the thing is, running a business, no matter how small, is not a simple task.<\/p>\n<p>It is necessary to know how the market works, to understand the characteristics of financial planning, to follow the current scenario of the Brazilian economy, to understand the legal aspects of managing a company, and to be aware of the taxation that the State imposes on each type of company.<\/p>\n<p>In other words, many subjects that are taught, explained, and vigorously debated in Management courses, such as those of<a href=\"https:\/\/eseg.edu.br\/en\/graduation\/administration\/\" target=\"_blank\" rel=\"noopener\"> Administration<\/a> and the one of<a href=\"https:\/\/eseg.edu.br\/en\/graduation\/economy\/\" target=\"_blank\" rel=\"noopener\"> Economy<\/a>.<\/p>\n<p>Not to mention that they contribute to networking, exchanging experiences, analyzing real-life cases that were both successful and unsuccessful, and especially developing skills and competencies that will be extremely useful for:<\/p>\n<ul>\n<li>to manage your business;<\/li>\n<li>dealing with customers<\/li>\n<li>assemble your team of employees;<\/li>\n<li>to establish business partnerships.<\/li>\n<\/ul>\n<blockquote><p><strong>Read also:<\/strong> <a href=\"https:\/\/eseg.edu.br\/en\/blog\/startups-like-higher-education-can-help-you-create-your-own-business\/\" target=\"_blank\" rel=\"noopener\">Startups: How Higher Education Can Help You Create Your Own Business<\/a><\/p><\/blockquote>\n<h2>What are the 5 characteristics of a great entrepreneur?<\/h2>\n<p><strong>When you want to start a business, it&#039;s natural to want to develop the characteristics of great entrepreneurs.<\/strong>, since they will be developing an increasingly professional and capable attitude to grow and stand out in the market.<\/p>\n<p>But do you actually know what they are? If the answer was &quot;no,&quot; don&#039;t worry. Below, we&#039;ve listed the main ones.<\/p>\n<h3>1. Courage<\/h3>\n<p>To be an entrepreneur, courage is essential. This is because, as we&#039;ve already mentioned, you step out of your comfort zone and become directly responsible for the success or failure of a company.<\/p>\n<p>Furthermore, it is necessary to pursue underexplored audiences, operate in locations different from those occupied by the competition, offer services and products at a more affordable price to consumers, embrace and champion social causes, among other things.<\/p>\n<h3>2. Planning<\/h3>\n<p>Acting on impulse or even on luck is completely untenable when you own a business.<\/p>\n<p>When becoming an entrepreneur, it&#039;s necessary to keep all work activities properly scheduled and organized (such as creating a product and service catalog, opening stores, launching promotional campaigns, and so on).<\/p>\n<p>This simple action is what guarantees inventory control, the correct provision of services to customers, financial balance, and timely payment of bills and lines of credit.<\/p>\n<h3>3. Trust<\/h3>\n<p>Being confident is another characteristic of great entrepreneurs. Even if the market isn&#039;t receptive to your entry, you face difficulties opening your business, and there are uncertainties about the business&#039;s results, you need to remain firm in your decisions, believe in the purpose of the venture, and always seek initiatives that improve its efficiency.<\/p>\n<p>Finally, a confident entrepreneur is essential to keep employees motivated, ensure a positive organizational climate, and prevent potential communication breakdowns with business partners.<\/p>\n<h3>4. Persistence<\/h3>\n<p>Persistence, in turn, is fundamental to your journey. After all, you will need to be resilient to face the problems and setbacks related to your venture, expansion or growth projects that may not go as expected, and most importantly: the fear of failure and not being able to manage a business with a firm hand.<\/p>\n<h3>5. Leadership<\/h3>\n<p>Finally, having a leadership profile is crucial for managing people efficiently. This is because your role is not limited to simply giving orders and demanding results.<\/p>\n<p>Conversely, it also requires giving and receiving feedback, engaging employees with business objectives, knowing how to delegate tasks, promoting good interpersonal relationships among team members, recognizing the skills and competencies of employees, etc.<\/p>\n<p>There are many <a href=\"https:\/\/eseg.edu.br\/en\/professional-growth\/\" target=\"_blank\" rel=\"noopener\">colleges that offer leadership courses<\/a> so that people can feel safe and confident to perform this role.<\/p>\n<h2>How to start a business?<\/h2>\n<p>In the previous topics, we discussed what an entrepreneur is and how to become one., <strong>What characteristics are necessary to identify one, and is it worthwhile to own a business?<\/strong>, We explore the relationship between academic training and entrepreneurship, and debunk the myth that you need a large sum of money to start a business.<\/p>\n<p>In summary: plenty of information for those interested in and wanting to enter this world. Precisely for that reason, <strong>The time has come to talk about the step-by-step process for successful entrepreneurship. <\/strong><\/p>\n<p>Pay close attention to them and be sure to follow them to the letter to avoid simple mistakes that could compromise (partially or totally) the health of your business \u2014 and, most of the time, are caused by lack of preparation, excessive anxiety, and lack of knowledge.<\/p>\n<p>See below!<\/p>\n<h3>Identify a passion.<\/h3>\n<p>The first step is to define a market segment to operate in, which isn&#039;t always a decision you make right away.<\/p>\n<p>Therefore, if you are undecided, it&#039;s worth it. <strong>Conduct a self-analysis of the areas you feel drawn to, the subjects that spark your interest, the skills and abilities you possess, and even the hobbies you cultivate.<\/strong><\/p>\n<p>It&#039;s also interesting c<strong>Consider your previous professional activities, your field of study, and your experiences.<\/strong> (positive and negative) feedback from family, friends, and acquaintances in the world of entrepreneurship \u2014 they can even serve as mentors at the beginning of this venture and act as connections to help you establish yourself in the market.<\/p>\n<p><strong>All of this will help you identify a passion that you can work with.<\/strong> and in this way, feel fulfilled both professionally and personally.<\/p>\n<h3>Assess whether your idea is feasible.<\/h3>\n<p>Once a business opportunity has been identified, assess whether the idea can actually be carried forward and is not, as the saying goes, &quot;a sinking ship&quot;.<\/p>\n<p>A good way to do this is by conducting a market analysis that allows you to identify:<\/p>\n<ul>\n<li>the type of consumer the company will have;<\/li>\n<li>your direct and indirect competitors;<\/li>\n<li>the pricing policy that you may apply;<\/li>\n<li>the best commercial market to operate in;<\/li>\n<li>What can you do differently (regarding customer service, marketing, store decor, sales channels, etc.)?;<\/li>\n<li>The likely suppliers of raw materials or goods (if you sell or resell products).<\/li>\n<\/ul>\n<h3>Conduct a cost analysis.<\/h3>\n<p><strong>If your business idea is viable, that&#039;s great news. You&#039;re one step closer to becoming an entrepreneur. <\/strong><\/p>\n<p>But before getting down to business, it is essential <strong>Conduct a cost analysis to determine if you have the necessary budget to invest in opening a business.<\/strong><\/p>\n<p>Remember that, depending on the chosen field and activity, you will need to cover the costs of renting the premises, maintaining and securing the space, utility bills (water, electricity, internet, etc.), taxes, employee payroll, graphic materials for advertising products\/services, office supplies, and so on.<\/p>\n<p>Therefore, if the answer is negative, the best thing to do is not to panic.<\/p>\n<p>Instead, plan your finances to secure the capital and start the business without resorting to lines of credit that could lead to debt.<\/p>\n<h3>Analyze which professional category you fall into.<\/h3>\n<p>Once the type of work you&#039;ll be doing, the necessary investments, and whether or not the market is favorable for it have been decided, <strong>It&#039;s time to become a legal entity and create a CNPJ (Brazilian tax ID) to formalize your business.<\/strong><\/p>\n<p>However, be aware: to do this, you need to analyze which professional category you fall into. According to the Civil Code, there are currently 7 of them:<\/p>\n<ul>\n<li>Individual Microentrepreneur (MEI);<\/li>\n<li>Microenterprise (ME);<\/li>\n<li>Small Business (SBB);<\/li>\n<li>Individual Entrepreneur (EI);<\/li>\n<li>Individual Limited Liability Company (EIRELI);<\/li>\n<li>Limited Liability Company (LTDA);<\/li>\n<li>Public Limited Company (SA).<\/li>\n<\/ul>\n<p>In a very simplified way, the factors that differentiate them are the annual revenue limit, the taxation that will be applied to the company, whether or not there will be a partnership, and the permitted number of employees.<\/p>\n<p><strong>The first two options presented are the most common and requested by those starting a business.<\/strong> Below is a comparison between them.<\/p>\n<h4>Individual Microentrepreneur (MEI)<\/h4>\n<ul>\n<li>Annual revenue up to R$81,000.00.<\/li>\n<li>Simplified tax regime through the Simples Nacional (National Simplified Tax System).<\/li>\n<li>It allows the hiring of only one employee.<\/li>\n<li>It does not allow for partnership.<\/li>\n<\/ul>\n<h4>Microenterprise (ME)<\/h4>\n<ul>\n<li>Annual revenue up to R$360,000.00.<\/li>\n<li>The tax regime is determined through the Simples Nacional (Simplified National Tax System), the Lucro Real (Actual Profit Tax System), or the Lucro Presumido (Presumed Profit Tax System).<\/li>\n<li>It allows the hiring of up to 9 employees.<\/li>\n<li>It does not allow for partnership.<\/li>\n<\/ul>\n<h3>Find the nearest Sebrae unit.<\/h3>\n<p>If you&#039;ve never owned or run a business before, it&#039;s normal to have questions and want help \u2014 especially regarding deciding what kind of work to do, how to put together a business plan, and which professional category you&#039;ll fall into.<\/p>\n<p>Therefore, don&#039;t be shy or keep dwelling on questions. Go to the nearest branch of the Brazilian Service for Support to Micro and Small Businesses (Sebrae) and get free support from one of the entity&#039;s consultants to formalize your business \u2014 which, as the name itself makes clear, guides people who are or wish to become MEI (Individual Microentrepreneur) and ME (Microenterprise).<\/p>\n<p>Remember that, in addition to this service, there are several others.<strong> events and <a href=\"https:\/\/eseg.edu.br\/en\/professional-growth\/\" target=\"_blank\" rel=\"noopener\">courses focused on career development<\/a>\u00a0to become more professional and continuously learn about how to be an entrepreneur.<\/strong> and deal with finances, sales, planning, team management, etc.<\/p>\n<h3>Don&#039;t neglect accounting advice.<\/h3>\n<p>When preparing to open your business, be sure to seek accounting advice.<\/p>\n<p>Ultimately, even if your company doesn&#039;t have a finance department, it will need an accountant to handle issues related to taxation, issuing invoices, payroll, creating accounting records, controlling cash flow and working capital, conducting inventories, and much more.<\/p>\n<h3>Build a successful team.<\/h3>\n<p>Given the type of activity you will be carrying out, will you need to have a commercial establishment and hire employees to meet customer demand?<\/p>\n<p><strong>So, focus on building a successful team that can help you with this task.<\/strong><\/p>\n<p>When selecting employees, conduct group dynamics exercises to test candidates&#039; skills and their ability to work in a team, and be personally present at the interviews of those who have been selected for the next phase.<\/p>\n<p>It&#039;s important to have this contact so you can learn more about each person&#039;s professional experience, identify who shares your principles and values, and see if they will align with the company&#039;s goals to the point of defending and fighting for them.<\/p>\n<h3>Set goals and track your results.<\/h3>\n<p>Last but not least, <strong>Set ambitious\u2014yet still achievable\u2014goals for your company&#039;s profit, expenses, and resources.<\/strong> and monitor them at predetermined intervals (monthly, quarterly, semi-annually or annually, for example).<\/p>\n<p><strong>This step is crucial to guide your work, identify areas for improvement, plan new actions, and monitor not only your performance but, above all, the success of the business in the market.<\/strong><\/p>\n<h2>What will be the booming sectors in the coming years?<\/h2>\n<p>To conclude this guide on entrepreneurship and inspire those who wish to embark on this journey, <strong>But if you&#039;re still unsure which sector to invest in, we&#039;ve compiled some of the main areas that are booming and promise to remain prominent in the coming years. <\/strong><\/p>\n<p>So, you&#039;ll be up to date on what they are and why they&#039;re such a strong trend in the market. Shall we take a look?<\/p>\n<h3>Urban mobility<\/h3>\n<p>The first of these is urban mobility, since many Brazilian cities suffer from constant traffic problems that generate traffic jams and road closures in different residential and commercial areas.<\/p>\n<p>For this reason, many companies \u2014 in partnership with municipal governments \u2014 invest in alternative means of transportation that are affordable for users and, as a bonus, sustainable (such as electric scooters and shared bicycles).<\/p>\n<h3>Subscription clubs<\/h3>\n<p>Subscription clubs, especially those in the geek community, have become a major investment for many companies in the technology, film, entertainment, and streaming service sectors.<\/p>\n<p>Ultimately, they seek to stand out precisely because of their marketing efforts and by offering differentiated (if not limited) products that attract the attention of potential consumers due to the exclusivity they offer.<\/p>\n<blockquote><p><strong>Read also:<\/strong> <a href=\"https:\/\/eseg.edu.br\/en\/blog\/areas-for-working-with-technology\/\" target=\"_blank\" rel=\"noopener\">Check out 15 areas to work in technology.<\/a><\/p><\/blockquote>\n<h3>Sharing economy<\/h3>\n<p>The sharing economy is a major trend in the engineering market.<\/p>\n<p>The reason for this is that the construction sector is increasingly investing in buildings and horizontal condominiums with water reuse systems, coworking spaces, accessible gardens, internal bicycle parking for residents&#039; use, among other initiatives aimed at making life easier for residents and reducing their monthly expenses.<\/p>\n<h3>Healthy eating<\/h3>\n<p>With more and more people changing their eating habits, such as vegetarians who already represent 141% of Brazilians (approximately 29.30 million citizens), according to research conducted by IBOPE in 2018, the number of establishments (such as fairs, markets, restaurants, bistros, etc.) seeking to cater to this niche has also grown.<\/p>\n<p>Moreover, this is a practice that is only expected to increase steadily in the coming years.<\/p>\n<h3>Security<\/h3>\n<p>One promising area for you to start a business in is security combined with technology and resources.\u00a0<a href=\"https:\/\/eseg.edu.br\/en\/blog\/artificial-intelligence-and-computer-engineering\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artificial Intelligence and Computer Engineering<\/a>.<\/p>\n<p>This is because it is required not only in the real world (with the monitoring of properties and material goods), but also in the virtual world (with the security of personal data and banking information).<\/p>\n<h3>Smartphone applications<\/h3>\n<p>There is also the field of developing applications for iOS, Android, and Windows Phone devices, which is closely related to...\u00a0<a href=\"https:\/\/eseg.edu.br\/en\/graduation\/computer-engineering-3\/\" target=\"_blank\" rel=\"noopener\">Computer Engineering<\/a>.<\/p>\n<p>The goal here is to popularize the most diverse commercial segments, making it easier for potential consumers to access the products and services they offer.<\/p>\n<h2>Conclusion on how to be an entrepreneur<\/h2>\n<p><strong>So, after reading this manual, you were able to understand how a...\u00a0<a href=\"https:\/\/eseg.edu.br\/en\/blog\/graduation-for-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer\">degree for entrepreneurs<\/a>\u00a0Can we help you with this process and, above all, answer your questions about how to start your business?<\/strong><\/p>\n<p>Now it&#039;s time to focus on our step-by-step guide on how to enter the market in a planned and analytical way, and thereby achieve the desired success.<\/p>\n<p><strong><em>Get to know ESEG College.<\/em><\/strong><\/p>\n<p><strong><em>ESEG is the college of the Etapa Group. It has been in existence for over 55 years.<\/em><\/strong><br \/>\n<strong><em>A tradition of quality education.<\/em><\/strong><\/p>\n<p><strong><em>Now, the path that began at school extends to...<\/em><\/strong><br \/>\n<strong><em>your professional training.<\/em><\/strong><\/p>\n<p><strong><em>Here, the teaching is strong, and the monitoring is close.<\/em><\/strong><\/p>\n<p><strong><em>If you are looking for a solid education, with individual attention and a focus on the future, then... <\/em><\/strong><strong><em>ESEG is the place for you.<\/em><\/strong><\/p>\n<p><strong><em>Come to ESEG.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How to be an entrepreneur: the complete manual for your own business. How to be a successful entrepreneur? This is a question that young people are increasingly asking themselves, as a study conducted by Sebrae in partnership with the Brazilian Institute of Quality and Productivity (IBQP) points out. Proof of this is that 18,65% (approximately 15.8 million) of Brazilian business owners are between 18 and 34 years old. However, it doesn&#039;t end there, as this percentage increases when it comes to those who want to start their own business: 53,24% (approximately 50.8 million) \u2014 that is, more than half of the new entrepreneurs \u2014 are in the same age range. A significant result, but not surprising. After all, it is characteristic of the new generation of professionals not to want to stay in their comfort zone. On the contrary: they want a promising career, with challenges and that makes a difference in society. If you also fit into this group, know that you are on the right blog. In this post, you&#039;ll find a true entrepreneur&#039;s manual that covers everything from the definition and characteristics of this professional to a step-by-step guide to entering the market on the right foot. Intrigued? Then read on to the end\u2026<\/p>","protected":false},"author":4,"featured_media":9926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-9927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-de-trabalho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como ser um empreendedor: o manual completo para o pr\u00f3prio neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Como ser um empreendedor: o manual completo para o pr\u00f3prio neg\u00f3cio | Faculdade ESEG\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/blog\/how-to-be-an-entrepreneur-the-complete-manual-for-your-own-business\/\" 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