{"id":9895,"date":"2019-04-08T14:17:48","date_gmt":"2019-04-08T17:17:48","guid":{"rendered":"https:\/\/eseg.edu.br\/blog\/administrador-inovacao\/"},"modified":"2026-05-12T00:24:31","modified_gmt":"2026-05-12T03:24:31","slug":"innovation-administrator","status":"publish","type":"post","link":"https:\/\/eseg.edu.br\/en\/blog\/administrador-inovacao\/","title":{"rendered":"The Challenges of the Manager in the Technological Innovation Era"},"content":{"rendered":"
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The Challenges of the Manager in the Technological Innovation Era<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
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The Business Administration course is among the most sought-after in Brazil, offering one of the most job opportunities for students and graduates. Did you know that administrators possess skills necessary in almost every department of a company, whether public or private? areas of expertise<\/a><\/span> For those who choose Business Administration, the career paths are vast. It's possible to work in areas such as People Management, Marketing, Human Resources, Finance, and many others.<\/p>\n

The variety of career options is one of the attractions of Business Administration. Furthermore, the fact that it is a multidisciplinary course also appeals to incoming students. Higher education<\/a>. With this comprehensive training, the degree prepares the student to deal with the challenges of an administrator and the latest developments in the profession. The era of technological innovation.<\/a><\/span><\/p>\n

In this post, we'll learn more about this training program, as well as the possibilities and challenges faced by its professionals in their daily work at companies. Let's go?<\/p>\n

What are the challenges for managers?<\/h2>\n

Business professionals must be prepared to stay updated amidst constant change\u2014a highly dynamic business environment. They need to be ready to frequently deal with new technological, social, economic, and political trends.<\/p>\n

Consider the amount of information we receive daily through the internet and the fluid communication we have with various parts of the world. Now imagine you are at the helm of a large company and need to filter through this torrent of news.<\/p>\n

As an administrator, it's up to you to determine what can help your organization stand out to consumers and competitors. Keeping up-to-date with innovation, in a profitable way, is a daily necessity for administration professionals. Below are 3 of the main challenges for administrators in the job market.<\/p>\n

1. Understanding consumer changes<\/h3>\n

The internet and the post-digital age have brought about significant changes in consumer behavior. The way people interact with a product or brand has changed drastically. In this context, it is essential for managers to understand the new relationship that individuals establish with what they consume. Managers increasingly need to consider that their consumers interact more with companies than they did years ago.<\/p>\n

Previously, shopping was an isolated event in people's daily lives: they went to the physical store, bought the product, and returned to their routines. Today, consumers follow their favorite brands online. social media<\/a> He spends days researching before making certain purchases. Because of this, he has become more demanding and requires a greater alignment between his tastes and the image that companies project.<\/p>\n

2. Adapt to tax changes<\/h3>\n

Tax responsibility is among the duties of an administrator. Therefore, it is important for the professional to be knowledgeable about the tax regulations that the company must follow. These obligations, such as tax and fee payments, are frequently subject to changes and updates. Staying informed about these requirements is essential to maintaining the legal and fiscal integrity of the organization.<\/p>\n

Tax changes are directly related to the country's political and economic landscape. Labor and pension reforms, for example, proposed and discussed since 2017, can generate changes in tax laws and even lead to tax reform. Therefore, this professional must always remain vigilant.<\/p>\n

3. Using technology as an ally<\/h3>\n

Technological innovations are a major hallmark of the 21st century. To remain competitive in the market, companies cannot afford to miss out on the advantages they offer. Many new resources are emerging, but it is a challenge for managers to stay aligned with the market's offerings and the needs of their teams. This allows them to invest in technologies that are truly advantageous and profitable.<\/p>\n

The technologies recently implemented in the daily operations of companies offer several advantages, such as:<\/p>\n