{"id":9350,"date":"2020-06-17T16:30:00","date_gmt":"2020-06-17T19:30:00","guid":{"rendered":"https:\/\/eseg.edu.br\/blog\/transformacao-digital\/"},"modified":"2026-05-12T00:24:28","modified_gmt":"2026-05-12T03:24:28","slug":"digital-transformation","status":"publish","type":"post","link":"https:\/\/eseg.edu.br\/en\/blog\/transformacao-digital\/","title":{"rendered":"Digital transformation: what it is, its challenges and opportunities."},"content":{"rendered":"
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Digital transformation: what it is, its challenges and opportunities.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you ever considered how much digital transformation directly and indirectly affects our lives? Its benefits go beyond the possibility of using the... social media<\/a> for exchanging messages, even reaching the financial system used at your neighborhood bakery.<\/p>

Technologies emerge and renew themselves every day, bringing to light professions whose importance we didn't imagine a few decades ago \u2014 such as... data scientist<\/a>. But while people feared losing their market share to innovations, the reality is that they have emerged as important allies for productivity and knowledge acquisition.<\/p>

Given the importance of digital transformation, we've prepared this post with everything you need to know about its applications. Check it out.<\/p>

What is digital transformation?<\/h2>

Far beyond simply inserting technology into a corporate environment, digital transformation is a process of change in its operations. Innovations are merely a tool to improve the quality of products or services offered and to make people's work more strategic.<\/p>

You've probably seen in a movie or heard stories about how fax machines were widely used in companies. Employees used them to share data remotely, and in some cases, they needed the help of a third person to send them. It's hard to imagine when today we have not only emails but also instant messaging applications, isn't it?<\/p>

For these companies to achieve digital transformation, much more than investment in automation and other technologies was necessary, as we can see. An entire culture was modified, granting more autonomy to professionals and, consequently, the organizations saw an improvement in results.<\/p>

Characteristics of digital transformation<\/h3>

The main characteristic of this concept is, therefore, the incorporation of innovations \u2014 and many companies have already understood what the starting point is for a complete digital transformation. Proof of this is that there has been a growth of 45%<\/a> Brazilian organizations invested in new technologies in 2019.<\/p>

The amount spent, which exceeds R$6 million, is reflected, however, in the considerable return on revenue and the growth of the brands in their market segment. Consequently, these are companies that are able to offer solutions compatible with consumer demands, which have become more complex with the advancement of technologies.<\/p>

On the other hand, it has become easier to understand these public needs, since communication between consumers and organizations has expanded with technology. Furthermore, the use of data contributes to efficient solutions focused on customer demands\u2014which are subsequently worked on by marketing strategies to reach them.<\/p>

What are the opportunities presented by innovation?<\/h2>

With digital transformation, many solutions that were previously unfeasible have become possible. A good example of this is the reduction of bureaucracy in banks, achieved through fintechs. Consumers who previously had to spend their precious time in queues have been able to optimize it by using apps, for example.<\/p>

Similarly, signature collection processes have become much simpler. Instead of going to notary offices to have signatures authenticated, many requests now accept electronic proof. All this without the person having to leave the comfort of their home.<\/p>

O home office<\/a> It is also one of the newly discovered opportunities for many organizations. If the concern was with employee productivity, these companies have noticed that the benefits are far superior \u2014 such as reduced office expenses, increased team motivation, time optimization, etc.<\/p>

And do you know how professionals gain in productivity? With innovation. The apps also work for:<\/p>