{"id":10051,"date":"2025-01-31T10:30:16","date_gmt":"2025-01-31T13:30:16","guid":{"rendered":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/"},"modified":"2026-05-12T00:23:22","modified_gmt":"2026-05-12T03:23:22","slug":"storytelling-principais-passos-para-aprender-a-arte-de-contar-historias","status":"publish","type":"post","link":"https:\/\/eseg.edu.br\/en\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/","title":{"rendered":"Storytelling: Key steps to learning the art of storytelling"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9059\" class=\"elementor elementor-9059\" data-elementor-post-type=\"post\">\n<div class=\"elementor-element elementor-element-3eba9ab e-flex e-con-boxed sticky-no is-skin bg-el bg-inherit bg-light nochange-no bg-no bg-no box-no e-con e-parent\" data-id=\"3eba9ab\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-86b3f7f elementor-widget elementor-widget-heading\" data-id=\"86b3f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling: Key steps to learning the art of storytelling<br \/>\n<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-277189d elementor-widget elementor-widget-text-editor\" data-id=\"277189d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"font-weight: 400;\">Telling a good story is a powerful skill that can enhance your professional and personal life. <a href=\"https:\/\/blog.eseg.edu.br\/o-que-e-ecomo-aprender-sobre-storytelling\/\"><strong>storytelling<\/strong> <\/a>It is one of the most sought-after techniques by companies and individuals, as it allows for a more efficient connection with the public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#039;s for presentations, marketing campaigns, or digital content development. If you want to learn <strong>storytelling,<\/strong> It&#039;s important to follow a few steps to ensure the most productive journey possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we&#039;ll explore the key steps to becoming a master storyteller and how... <\/span><b><a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/\">storytelling courses at ESEG College, part of the Etapa Group<\/a>,<\/b><span style=\"font-weight: 400;\"> It can be a great ally in this process.<\/span><\/p>\n<h3><b>1. What is storytelling?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to learning <\/span><b>storytelling <\/b><span style=\"font-weight: 400;\">It&#039;s about deeply understanding the technique. Storytelling isn&#039;t just about telling a story, but about creating an engaging, exciting narrative that impacts the reader. Unlike a simple account, the <\/span><b>storytelling <\/b><span style=\"font-weight: 400;\">It evokes emotions, conveys values, and fosters identification with the characters and situations presented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good story goes beyond the plot. It&#039;s built with:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Well-defined characters;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conflict to capture attention<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A conclusion with a solution or reflection.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>The central idea of storytelling is to create an emotional connection with the audience.<\/b><span style=\"font-weight: 400;\"> so that he can become genuinely involved in the narrative.<\/span><\/p>\n<p><a href=\"https:\/\/blog.eseg.edu.br\/o-que-e-ecomo-aprender-sobre-storytelling\/\"><strong>Read more: What is storytelling and how can I learn more about it?<\/strong><\/a><\/p>\n<h3><b>2. Define the objective of your story.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before starting a story, it&#039;s important to define its purpose. Do you want to entertain, inform, or persuade your audience to take action? Defining the purpose will help guide the... <\/span><b>storytelling <\/b><span style=\"font-weight: 400;\">and to structure elements more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: if your goal is to sell a product, storytelling should be used to show how the product can solve a problem or improve the customer&#039;s life. If you want to educate, the story should teach something in an engaging and accessible way.<\/span><\/p>\n<h3><b>3. Know your target audience.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the keys to a <\/span><b>good storytelling <\/b><span style=\"font-weight: 400;\">It&#039;s about knowing who you&#039;re communicating with. Your audience will influence the tone, style, and elements of the story. When you know your audience&#039;s preferences, interests, and problems, you can create stories with a great impact on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A story aimed at teenagers, for example, will be different from one aimed at a corporate audience. For a story to be effective, language, context, and examples must align with the audience.<\/span><\/p>\n<h3><b>4. Learn how to structure your story.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It&#039;s a fact: a good story needs a good structure. There are many ways to organize a narrative, but one of the most common is the three-act structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduction (character and setting introduction);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Middle (presentation of the conflict with a lot of tension);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The end. (problem resolution or desired conclusion).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The classic structure applies to various forms of storytelling, from simple text to complex advertising campaigns. Remember also: an effective story also explores elements such as dialogue, engaging descriptions, and visual narratives to help create mental images.<\/span><\/p>\n<p><a href=\"https:\/\/blog.eseg.edu.br\/carreira-de-gestor\/\"><strong>Read more: Everything you need to know about a career in management.<\/strong><\/a><\/p>\n<h3><b>5. Practice and improve your storytelling skills.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like any skill, storytelling requires constant practice. It&#039;s essential to write and rewrite stories, striving to improve clarity, rhythm, and emotion. Read texts carefully, watch films, series, and presentations with effective storytelling, and observe how the narrative elements are used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#039;t be afraid to make mistakes or experiment with new ways of telling stories. The more you practice, the more natural your ability to engage audiences with narratives will become.<\/span><\/p>\n<h3><b>6. Study and improve your storytelling.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While practice is key, a storytelling course can accelerate your learning and provide essential tools to enhance your storytelling skills. <\/span><b>You <a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-avancado-para-profissionais\/\">storytelling courses at ESEG College, part of the Etapa Group<\/a>, <\/b><span style=\"font-weight: 400;\">They are an excellent option for those who wish to deepen their knowledge and develop this skill in a more professional manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The course offers a comprehensive approach to <\/span><b>storytelling<\/b><span style=\"font-weight: 400;\">, From basic concepts to advanced techniques used by great storytellers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have two fronts: <\/span><b><a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-para-negocios\/\">Business<\/a> e <a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-avancado-para-profissionais\/\">Advanced<\/a>, focused on professionals in the field<\/b><span style=\"font-weight: 400;\">. You will also have the opportunity to learn from experienced professionals, as well as discover experiences and strategies for creating engaging and emotional stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When making a <\/span><a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-para-negocios\/\"><b>storytelling course at ESEG<\/b><\/a><span style=\"font-weight: 400;\">, You also have the chance to practice skills in different contexts, such as creating advertising campaigns, scripts, corporate presentations, and more. Learning is applied practically, facilitating the assimilation of content and allowing you to experiment with various ways of using storytelling effectively.<\/span><\/p>\n<h3><b>7. Apply Storytelling in different contexts.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, the best way to consolidate your learning is to apply it. <\/span><b>storytelling <\/b><span style=\"font-weight: 400;\">In various contexts. Whether in professional life, in a lecture, a blog post, or everyday interactions, seek to use the concepts learned to create more impactful and engaging narratives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To the <\/span><b>apply storytelling<\/b><span style=\"font-weight: 400;\">, By doing so, you improve your communication skills and become a more well-rounded professional, enabling you to stand out in an increasingly competitive market.<\/span><\/p>\n<p><a href=\"https:\/\/blog.eseg.edu.br\/grade-das-materias-de-um-curso\/\"><strong>++ Read more: Want to know how to analyze a course&#039;s curriculum?<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Learning storytelling is an exciting and transformative journey. By following these steps, you can improve your storytelling skills and become an amazing narrator. To give a significant boost to this journey, we offer exclusive conditions for... <\/span><b><a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-para-negocios\/\">Storytelling courses at ESEG College.<\/a> Our courses:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They have support from experts;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They focus on practical training;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are online and flexible, allowing you to learn at your own pace;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has two levels: <a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-para-negocios\/\">beginner for Business<\/a> and advanced for professionals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers special payment terms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To help you get that boost, we&#039;re offering a special price: <a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-para-negocios\/\"><strong>the Storytelling for Business course<\/strong> <\/a>It&#039;s priced at R$ 294.95., <a href=\"https:\/\/cursos.eseg.edu.br\/extensao\/storytelling-avancado-para-profissionais\/\">Advanced Storytelling for Professionals<\/a> It costs R$ 347.63.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can still split it into 12 installments! Take advantage of the discount and invest in your development, practice constantly. <strong>storytelling<\/strong> And above all, never stop telling your stories.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-6176 elementor-widget elementor-widget-global elementor-global-6176 elementor-widget-text-editor\" data-id=\"6176\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><b>Follow ESEG College, part of the Etapa Group, on social media:\u00a0<\/b><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-6173 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-global elementor-global-6173 elementor-widget-social-icons\" data-id=\"6173\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e36d09a\" href=\"https:\/\/www.instagram.com\/eseg_oficial\/\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-instagram\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-08e740a\" href=\"https:\/\/www.linkedin.com\/school\/faculdadeeseg\/\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">LinkedIn<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-0c28ec0\" href=\"https:\/\/www.facebook.com\/faculdadeeseg\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-8c8637e\" href=\"https:\/\/www.youtube.com\/@faculdadeeseg\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">YouTube<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-youtube\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-71055b0\" href=\"https:\/\/www.tiktok.com\/@eseg_oficial\/\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">TikTok<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-tiktok\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\"><br \/>\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-7e0d3d9\" href=\"https:\/\/wa.me\/551121871056\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">WhatsApp<\/span><br \/>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Storytelling: conhe\u00e7a os principais passos para aprender a arte de contar hist\u00f3rias<\/p>","protected":false},"author":4,"featured_media":10050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,59,46,63],"tags":[],"class_list":["post-10051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-de-extensao","category-curso-online","category-ensino-superior","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG<\/title>\n<meta name=\"description\" content=\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG\" \/>\n<meta property=\"og:description\" content=\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eseg.edu.br\/en\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/\" \/>\n<meta property=\"og:site_name\" content=\"Faculdade ESEG\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T13:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T03:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Equipe ESEG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/\"},\"author\":{\"name\":\"Equipe ESEG\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#\\\/schema\\\/person\\\/bde8393e8d7a94b4e74dc3818d07f366\"},\"headline\":\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias\",\"datePublished\":\"2025-01-31T13:30:16+00:00\",\"dateModified\":\"2026-05-12T03:23:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/\"},\"wordCount\":1063,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Blogpost-Storytelling-780x450-1.png\",\"articleSection\":[\"Curso de Extens\u00e3o\",\"Curso Online\",\"Ensino Superior\",\"Marketing digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/\",\"name\":\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Blogpost-Storytelling-780x450-1.png\",\"datePublished\":\"2025-01-31T13:30:16+00:00\",\"dateModified\":\"2026-05-12T03:23:22+00:00\",\"description\":\"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/blog\\\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Blogpost-Storytelling-780x450-1.png\",\"contentUrl\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Blogpost-Storytelling-780x450-1.png\",\"width\":780,\"height\":450,\"caption\":\"Blogpost-Storytelling-780&#215;450-1\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#website\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/\",\"name\":\"Faculdade ESEG\",\"description\":\"Grupo Etapa: Gradua\u00e7\u00e3o e P\u00f3s-gradua\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#organization\"},\"alternateName\":\"Faculdade ESEG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eseg.edu.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#organization\",\"name\":\"Faculdade ESEG\",\"alternateName\":\"Faculdade ESEG\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Favicon.svg\",\"contentUrl\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Favicon.svg\",\"width\":512,\"height\":512,\"caption\":\"Faculdade ESEG\"},\"image\":{\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/#\\\/schema\\\/person\\\/bde8393e8d7a94b4e74dc3818d07f366\",\"name\":\"Equipe ESEG\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Time.png\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Time.png\",\"contentUrl\":\"https:\\\/\\\/eseg.edu.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Time.png\",\"caption\":\"Equipe ESEG\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","description":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eseg.edu.br\/en\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/","og_locale":"en_US","og_type":"article","og_title":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","og_description":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","og_url":"https:\/\/eseg.edu.br\/en\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/","og_site_name":"Faculdade ESEG","article_published_time":"2025-01-31T13:30:16+00:00","article_modified_time":"2026-05-12T03:23:22+00:00","og_image":[{"width":780,"height":450,"url":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png","type":"image\/png"}],"author":"Equipe ESEG","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#article","isPartOf":{"@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/"},"author":{"name":"Equipe ESEG","@id":"https:\/\/eseg.edu.br\/#\/schema\/person\/bde8393e8d7a94b4e74dc3818d07f366"},"headline":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias","datePublished":"2025-01-31T13:30:16+00:00","dateModified":"2026-05-12T03:23:22+00:00","mainEntityOfPage":{"@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/"},"wordCount":1063,"commentCount":0,"publisher":{"@id":"https:\/\/eseg.edu.br\/#organization"},"image":{"@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png","articleSection":["Curso de Extens\u00e3o","Curso Online","Ensino Superior","Marketing digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/","url":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/","name":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","isPartOf":{"@id":"https:\/\/eseg.edu.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#primaryimage"},"image":{"@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png","datePublished":"2025-01-31T13:30:16+00:00","dateModified":"2026-05-12T03:23:22+00:00","description":"Storytelling: principais passos para aprender a arte de contar hist\u00f3rias - Faculdade ESEG","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eseg.edu.br\/blog\/storytelling-principais-passos-para-aprender-a-arte-de-contar-historias\/#primaryimage","url":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png","contentUrl":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Blogpost-Storytelling-780x450-1.png","width":780,"height":450,"caption":"Blogpost-Storytelling-780&#215;450-1"},{"@type":"WebSite","@id":"https:\/\/eseg.edu.br\/#website","url":"https:\/\/eseg.edu.br\/","name":"ESEG College","description":"Etapa Group: Undergraduate and Postgraduate Studies.","publisher":{"@id":"https:\/\/eseg.edu.br\/#organization"},"alternateName":"Faculdade ESEG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eseg.edu.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eseg.edu.br\/#organization","name":"ESEG College","alternateName":"Faculdade ESEG","url":"https:\/\/eseg.edu.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eseg.edu.br\/#\/schema\/logo\/image\/","url":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2023\/07\/Favicon.svg","contentUrl":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2023\/07\/Favicon.svg","width":512,"height":512,"caption":"Faculdade ESEG"},"image":{"@id":"https:\/\/eseg.edu.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eseg.edu.br\/#\/schema\/person\/bde8393e8d7a94b4e74dc3818d07f366","name":"ESEG Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Time.png","url":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Time.png","contentUrl":"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/Time.png","caption":"Equipe ESEG"}}]}},"_links":{"self":[{"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/posts\/10051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/comments?post=10051"}],"version-history":[{"count":1,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/posts\/10051\/revisions"}],"predecessor-version":[{"id":11343,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/posts\/10051\/revisions\/11343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/media\/10050"}],"wp:attachment":[{"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/media?parent=10051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/categories?post=10051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eseg.edu.br\/en\/wp-json\/wp\/v2\/tags?post=10051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}