{"id":13778,"date":"2026-02-11T09:18:56","date_gmt":"2026-02-11T12:18:56","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/aula-magna-com-presidente-do-google-marca-inicio-do-1-semestre-na-faculdade-eseg\/"},"modified":"2026-06-23T14:36:00","modified_gmt":"2026-06-23T17:36:00","slug":"a-keynote-lecture-with-the-president-of-google-marks-the-beginning-of-the-first-semester-at-eseg-college","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/en\/noticia\/aula-magna-com-presidente-do-google-marca-inicio-do-1-semestre-na-faculdade-eseg\/","title":{"rendered":"Inaugural lecture with the president of Google marks the beginning of the first semester at ESEG College."},"content":{"rendered":"<p><div style=\"text-align: justify\"><span style=\"font-size: 1rem\">Another academic semester begins at ESEG College, part of the Etapa Group. This special moment mixes excitement, anxiety, and butterflies in the stomach. The start of classes is always very memorable, especially when the approach to the reality of the professional market happens in the very first days.<\/span><\/div>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">And that&#039;s what ESEG provided its students this Tuesday, February 10th, with an incredible Master Class given by Fabio Coelho, president of Google Brazil and vice-president of Google Inc.<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><b style=\"font-size: 1rem\">The lecture with Fabio Coelho<\/b><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><b><br \/><\/b><\/div>\n<p><span style=\"font-size: 1rem\">Hosted by Rodrigo Assirati, professor of Artificial Intelligence in the Engineering courses, the inaugural lecture was attended by freshmen, upperclassmen, alumni, coordinators, and professors from ESEG, who had the opportunity for a rich exchange of knowledge with one of the leading CEOs in our country.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">For Assirati, having someone like Fabio at our institution is an incredible experience. &quot;He can share career tips, show how Artificial Intelligence is impacting the job market, and has served as an inspiration to our students,&quot; he commented.&nbsp;<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">In his lecture \u201cArtificial Intelligence and its Power of Transformation,\u201d Fabio shared a bit about his career path and how AI can help transform everyday challenges into simple and dynamic solutions. \u201cI was very happy to be invited to be at ESEG College. We were able to talk a little with the students about Artificial Intelligence and its role in transforming society, a hot topic because it represents a new way of living, working, composing, learning, and creating,\u201d explained the evening&#039;s guest speaker, who has led Google in Brazil since 2011.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">The chat touched on important topics related to the world adapting to Artificial Intelligence. Fabio highlighted the transformative power we&#039;ve experienced since the launch of... <i>smartphones <\/i>And how this tool democratized media, the internet, and technology, allowing all people to be represented and heard.&nbsp;<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">The emergence of generative AI has opened up many possibilities for our lives, allowing us to deal with complex questions and problems in a practical and intuitive way. To reach us, the consumers, companies like Google dedicated many years of research, development, and testing, in a long-term plan until the average mobile phone user could benefit from virtual assistants.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">For those concerned about the future of certain professions, Fabio explained that it&#039;s unlikely people will be replaced by AI, but mastering these tools could be a differentiating factor for professionals in the future.&nbsp;<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">Illustrating its practical use in daily life, Fabio demonstrated some functions of Gemini, Google&#039;s Artificial Intelligence. The highlight was the ability to quickly search by text, image, audio, and video, as well as create personalized content. This Google tool is simply an evolution of everything the company has done since the end of the last century, when it was founded to be a search engine on the internet.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">Finally, the speaker shared a bit about his professional journey and gave some valuable advice to everyone, stating that throughout his career he always sought autonomy and growth, which created great opportunities for his life.&nbsp;<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><b style=\"font-size: 1rem\">Impact among students<\/b><\/p>\n<div style=\"text-align: justify\"><b><br \/><\/b><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">Our students were very excited about the presence of a big name in the technology industry in our auditorium, which was packed. Shortly before the event began, Gabriel Neri, a Computer Engineering student, shared his expectations: \u201cThis lecture can be very beneficial not only for me, but also for my classmates from other courses. Having someone like the president of Google here increases my expectations about the market and how AI can influence technology going forward.\u201d.<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">Bruna Ata\u00edde, a freshman law student, also didn&#039;t hide her satisfaction at being part of this moment. After the lecture, she expressed optimism about her graduation: \u201cMy expectations for ESEG are very high. The reception we received was incredible, and on the second day I already had the opportunity to participate in a lecture with the president of Google Brazil. It&#039;s something incredible that I will carry with me for the rest of my life.\u201d.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><b style=\"font-size: 1rem\">Welcome to the freshmen<\/b><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><b><br \/><\/b><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">The inaugural lecture marked the second day of activities for the freshmen at ESEG, who were welcomed on the first day of classes, February 9th, with a... <\/span><a href=\"https:\/\/eseg.edu.br\/en\/home\/news\/single\/esegs-freshman-reception-highlights-international-career-paths-and-welcoming-atmosphere\/\" target=\"_blank\" style=\"font-size: 1rem\">special welcome program<\/a><span style=\"font-size: 1rem\"> with the presence of course coordinators, alumni, and support staff from the Faculty.<\/span><\/div>\n<p><\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\">The students had the opportunity to learn more about the Faculty&#039;s projects, such as the Career Development Center, ESEG International, the Library services, the Garra Azul Athletic Association, and the sports teams. In addition to the presentations, the new students were welcomed with a welcome kit and a time of integration with special snacks.&nbsp;<\/span><\/p>\n<div style=\"text-align: justify\"><\/div>\n<p><span style=\"font-size: 1rem\"><\/p>\n<div style=\"text-align: justify\"><span style=\"font-size: 1rem\">Another year officially begins at ESEG College, and throughout 2026 we will have major events that will impact our students, highlighting our main purpose: to transform lives through excellent education, enabling the development of leaders and professionals with the capacity and skills to excel in the market.&nbsp;<\/span><\/div>\n<p><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Mais um semestre letivo se inicia na Faculdade ESEG, do Grupo Etapa. Este momento especial mistura empolga\u00e7\u00e3o, ansiedade e frio na barriga. O in\u00edcio de aula \u00e9 sempre muito marcante, principalmente quando j\u00e1 nos primeiros dias letivos a aproxima\u00e7\u00e3o com a realidade do mercado profissional acontece. E foi isso que a ESEG proporcionou aos seus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13770,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[185],"class_list":["post-13778","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-graduacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aula Magna com presidente do Google marca in\u00edcio do 1\u00ba semestre na Faculdade ESEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/news-2\/a-keynote-lecture-with-the-president-of-google-marks-the-beginning-of-the-first-semester-at-eseg-college\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aula Magna com presidente do Google marca in\u00edcio do 1\u00ba semestre na Faculdade ESEG\" \/>\n<meta property=\"og:description\" content=\"Mais um semestre letivo se inicia na Faculdade ESEG, do Grupo Etapa. Este momento especial mistura empolga\u00e7\u00e3o, ansiedade e frio na barriga. O in\u00edcio de aula \u00e9 sempre muito marcante, principalmente quando j\u00e1 nos primeiros dias letivos a aproxima\u00e7\u00e3o com a realidade do mercado profissional acontece. 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