{"id":13347,"date":"2025-03-07T08:50:04","date_gmt":"2025-03-07T11:50:04","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/primeiro-encontro-do-global-business-experience-2025-reune-estudantes-de-diversos-continentes\/"},"modified":"2026-06-23T14:57:34","modified_gmt":"2026-06-23T17:57:34","slug":"the-first-meeting-of-the-global-business-experience-2025-brings-together-students-from-various-continents","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/en\/noticia\/primeiro-encontro-do-global-business-experience-2025-reune-estudantes-de-diversos-continentes\/","title":{"rendered":"The first meeting of the Global Business Experience 2025 brings together students from various continents."},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt\"><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">On March 1st, the first meeting took place. <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Global Business Experience 2025<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">, an international academic exchange program promoted in partnership with institutions from three continents: Europe, America, and Asia. The initial virtual meeting included the participation of students and professors from countries such as China, the United States, Belgium, the Netherlands, and Brazil, represented by students and faculty from <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#4472c4;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">ESEG College, part of the Etapa Group<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">.&nbsp;&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt\"><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">The project involves international collaboration between students, guided by mentor professors from each institution, to develop business alternatives that address challenges posed by companies. This year, the program will take place at Wuhan University of Science and Technology in China, with in-person activities in May.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt\"><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Professor Lisa Liu, who is in charge of the program at <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Wuhan University <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">He welcomed everyone and commented on the organization of the activities, inviting the student hosts to introduce the companies participating in the project and the groups already formed initially.<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Students participating in the Global Business Experience also had the opportunity to learn about the challenges, meet their peers, and explore the companies involved in the initiative. From now on, student groups will meet periodically remotely to discuss proposals and develop a... <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">country-briefing <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">about China and understanding the operating segment of each participating company in this context, as well as comparing what it represents in other countries, for those challenges that propose market expansion.<\/span><\/p>\n<p><span id=\"docs-internal-guid-51ee9c14-7fff-6aa3-5dfe-13185ac69d8b\"><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt\"><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Six Chinese companies will participate, hosting the students to work in their businesses. Representing Brazil and ESEG College, Professor Jos\u00e9 Guilherme will accompany the students throughout the project, guiding them through the activities and challenges.<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">The challenges presented to the students are diverse. There are companies interested in solutions for cost-effectiveness, opening markets in other countries, meeting customer expectations, brand positioning, type of communication, among others.<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">As part of the program, students will have a week of cultural immersion, visiting several important cities in China, such as Shanghai, Beijing, and Xi&#039;an. Following this, they will participate in academic activities at the institution. <\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Wuhan University of Applied Sciences &amp; Technology<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">. To conclude what promises to be an unforgettable experience, students will also have the opportunity to visit the cities of Hong Kong and Macau.<\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\"><br \/><\/span><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\">Follow ESEG College&#039;s digital channels and stay up-to-date on everything about the project!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>No dia 01 de mar\u00e7o, aconteceu a primeira reuni\u00e3o do Global Business Experience 2025, programa de interc\u00e2mbio internacional acad\u00eamico promovido em parceria com institui\u00e7\u00f5es de tr\u00eas continentes: Europa, Am\u00e9rica e \u00c1sia. O encontro virtual inicial contou com a participa\u00e7\u00e3o de alunos e professores de pa\u00edses como China, Estados Unidos, B\u00e9lgica, Holanda e Brasil, representado por [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13346,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[189],"class_list":["post-13347","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-internacionalizacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primeiro encontro do Global Business Experience 2025 re\u00fane estudantes de diversos continentes - Faculdade ESEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/news-2\/the-first-meeting-of-the-global-business-experience-2025-brings-together-students-from-various-continents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeiro encontro do Global Business Experience 2025 re\u00fane estudantes de diversos continentes - Faculdade ESEG\" \/>\n<meta property=\"og:description\" content=\"No dia 01 de mar\u00e7o, aconteceu a primeira reuni\u00e3o do Global Business Experience 2025, programa de interc\u00e2mbio internacional acad\u00eamico promovido em parceria com institui\u00e7\u00f5es de tr\u00eas continentes: Europa, Am\u00e9rica e \u00c1sia. 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