{"id":12738,"date":"2026-05-12T02:29:52","date_gmt":"2026-05-12T05:29:52","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/eseg-realiza-palestra-a-era-da-transformacao-digital\/"},"modified":"2026-06-23T14:30:23","modified_gmt":"2026-06-23T17:30:23","slug":"eseg-hosts-lecture-on-the-era-of-digital-transformation","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/en\/noticia\/eseg-realiza-palestra-a-era-da-transformacao-digital\/","title":{"rendered":"ESEG hosts lecture \u201cThe Era of Digital Transformation\u201d"},"content":{"rendered":"<p>On May 25th, ESEG \u2013 Faculdade do Grupo Etapa hosted speaker Ana Cabral, a serial entrepreneur and founder of Baruk, a startup that works with data analysis and automation and artificial intelligence (AI). In a very special talk, Ana spoke about &quot;The Era of Digital Transformation,&quot; addressing the challenges and opportunities that AI presents for entrepreneurs, managers, and professionals in all fields.<\/p>\n<p><span style=\"font-size: 1rem\">The speaker was at ESEG at the invitation of Professor Paulo Kazuhiro Izumi to share her specialized knowledge and valuable insights. \u201cAna Cl\u00e1udia comprehensively explored how digital transformation is shaping businesses and society as a whole. She highlighted the crucial role of artificial intelligence as a powerful tool to drive innovation, increase efficiency, and improve customer experience,\u201d said the professor.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">The entrepreneur also highlighted how automating routine tasks allows entrepreneurs to focus on strategic activities, boosting productivity and business competitiveness.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">The Administration Coordinator, Jos\u00e9 Guilherme Campos, and Professor Edgard Rodrigues were also present, accompanying the classes of the Entrepreneurship &amp; Innovation discipline, which involves the courses of Administration, Economics, Production Engineering and Computer Engineering, as well as the Strategic Planning subject, from the Administration course.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">Ana Cl\u00e1udia also discussed the ethical and social implications related to the adoption of AI, emphasizing the importance of considering the impacts on the labor market and the need for a responsible approach when using this disruptive technology.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">His presentation sparked important reflections on how artificial intelligence is changing business models, improving production processes, resource management, and socioeconomic dynamics, while also generating new challenges for its development and implementation.<\/span><\/p>\n<p><span style=\"font-size: 1rem\">At the end of the presentation, students were encouraged to explore the potential of digital transformation in their projects and careers, developing an entrepreneurial mindset aligned with the ongoing changes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>No dia 25 de maio, a ESEG &#8211; Faculdade do Grupo Etapa recebeu a palestrante Ana Cabral, empreendedora em s\u00e9rie e fundadora da Baruk, startup que trabalha com an\u00e1lise e automa\u00e7\u00e3o de dados e intelig\u00eancia artificial (IA). Em um bate-papo muito especial, Ana falou sobre &#8220;A Era da Transforma\u00e7\u00e3o Digital&#8221;, onde abordou os desafios e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12920,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[185],"class_list":["post-12738","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-graduacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESEG realiza palestra &quot;A Era da Transforma\u00e7\u00e3o Digital&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/news-2\/eseg-hosts-lecture-on-the-era-of-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESEG realiza palestra &quot;A Era da Transforma\u00e7\u00e3o Digital&quot;\" \/>\n<meta property=\"og:description\" content=\"No dia 25 de maio, a ESEG &#8211; Faculdade do Grupo Etapa recebeu a palestrante Ana Cabral, empreendedora em s\u00e9rie e fundadora da Baruk, startup que trabalha com an\u00e1lise e automa\u00e7\u00e3o de dados e intelig\u00eancia artificial (IA). 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