{"id":12359,"date":"2026-05-12T02:19:38","date_gmt":"2026-05-12T05:19:38","guid":{"rendered":"https:\/\/eseg.edu.br\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/"},"modified":"2026-05-12T02:28:04","modified_gmt":"2026-05-12T05:28:04","slug":"22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais","status":"publish","type":"noticias","link":"https:\/\/eseg.edu.br\/en\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/","title":{"rendered":"The 22nd Business Communication Meeting will address the theme of Corporate Communication in Environmental Issues."},"content":{"rendered":"<p><i>The event took place on Saturday (May 25th) at the Ana Rosa campus; communication strategies in the environmental field were discussed.<\/i><\/p>\n<p><\/p>\n<p>The 22nd edition of the Business Communication Meeting took place last Saturday (May 25th) at ESEG. Organized by students of the Production Engineering course and coordinated by Professor Karlene Campos, this semester&#039;s event had the theme &quot;Corporate Communication in Environmental Issues&quot;.<\/p>\n<p>The opening lecture was given by Professor Sandra Terciotti, PhD in Letters, who spoke about Communication, Sustainability, and Socio-environmental Responsibility. Following her, Professor Carlos Cerqueira, PhD in Organic Chemistry and specialist in the Environment, explained the concept of Greenwashing to those present, which refers to when companies promote discourses about products or services that supposedly comply with environmental protection, without actually having taken any real measures in that regard.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/legacy-inline-7b49649685a76e13-1.jpg\" style=\"width: 50%\" data-filename=\"22_encontro_comunicacao_empresarial.jpg\"><\/p>\n<p>The event concluded with presentations of projects by ESEG students. This initiative helps students understand the practical applications of corporate communication strategies learned in the classroom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evento aconteceu no s\u00e1bado (25\/5) no campus Ana Rosa; foram debatidas as estrat\u00e9gias de comunica\u00e7\u00e3o no cen\u00e1rio ambiental A 22\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial ocorreu no \u00faltimo s\u00e1bado (25\/5) na ESEG. Organizado pelos alunos do curso de Engenharia de Produ\u00e7\u00e3o e coordenado pela prof\u00aa Karlene Campos, o evento deste semestre trouxe o tema [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12680,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags-de-noticias":[],"categorias-de-noticias":[185],"class_list":["post-12359","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","categorias-de-noticias-graduacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22\u00ba Encontro de Comunica\u00e7\u00e3o Empresarial traz o tema Comunica\u00e7\u00e3o Corporativa em Quest\u00f5es Ambientais - Faculdade ESEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eseg.edu.br\/en\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22\u00ba Encontro de Comunica\u00e7\u00e3o Empresarial traz o tema Comunica\u00e7\u00e3o Corporativa em Quest\u00f5es Ambientais - Faculdade ESEG\" \/>\n<meta property=\"og:description\" content=\"Evento aconteceu no s\u00e1bado (25\/5) no campus Ana Rosa; foram debatidas as estrat\u00e9gias de comunica\u00e7\u00e3o no cen\u00e1rio ambiental A 22\u00aa edi\u00e7\u00e3o do Encontro de Comunica\u00e7\u00e3o Empresarial ocorreu no \u00faltimo s\u00e1bado (25\/5) na ESEG. Organizado pelos alunos do curso de Engenharia de Produ\u00e7\u00e3o e coordenado pela prof\u00aa Karlene Campos, o evento deste semestre trouxe o tema [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eseg.edu.br\/en\/noticia\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\/\" \/>\n<meta property=\"og:site_name\" content=\"Faculdade ESEG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T05:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eseg.edu.br\/wp-content\/uploads\/2026\/05\/1673895268-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eseg.edu.br\\\/noticia\\\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\\\/\",\"url\":\"https:\\\/\\\/eseg.edu.br\\\/noticia\\\/22-encontro-de-comunicacao-empresarial-traz-o-tema-comunicacao-corporativa-em-questoes-ambientais\\\/\",\"name\":\"22\u00ba Encontro de Comunica\u00e7\u00e3o Empresarial traz o tema Comunica\u00e7\u00e3o Corporativa em Quest\u00f5es Ambientais - 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